What types of supplements are people buying, and why? Get the Condition Specific Report to study the driving factors behind how categories are performing.

This report includes 30 company profiles and over 150 charts covering 22 conditions such as brain health, healthy aging, beauty from within, heart health, diabetes, menopause, weight management - and more. This report showcases which consumer concerns will drive growth through 2026. So, what are some of our biggest takeaways?

• Brain health offers a bright future with increased traction in younger audiences looking for focus and cognition support
• As the fastest-growing condition, weight management is both a bright spot and a warning sign
• Children’s health continues to perform amongst other categories
• Even in the midst of a decline, immune health is $1.5 billion larger than pre-pandemic numbers

While our keystone Supplement Business Report provides a full look at the industry by category, this report outlines the market from the view of individual health conditions. This 'why' is essential for understanding the long-term trends that have staying power and what driving forces are behind them. We supply the data that makes it easier for you to build connections between headlines, behaviors, and sales.

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Each chapter contains action items to bring the insights into your day-to-day