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Supplement Business Report 2022: Meteoric growth & channel pivots are just the beginning
Supplement Business Report 2022: It's here!

U.S. Specialty Supplement Sales and Growth by Product Category and Channel, 2001-2024e


This one-page chart shows consumer sales of specialty supplements across sub-categories and channels, with actuals from 2001-2020 and projections for 2021-2024.

Specialty supplement categories:

  • Melatonin
  • Probiotics
  • DHEA
  • Fish/Animal Oils
  • Plant Oils
  • Glucosamine/Chondroitin
  • Bee Products
  • CoQ10
  • 5 HTP
  • SAMe
  • MSM
  • Gelatin
  • Digestive Enzymes
  • Homeopathics
  • Others


  • All Channels
  • Natural and Specialty Retail
  • Mass Market Retail
  • Direct to Consumer

    Source: Nutrition Business Journal estimates derived from data provided by IRI Group (a Chicago-based market research firm), SPINS, Nicholas Hall's DB6 database, in partnership with Nielsen in specific countries, IMS Health (a healthcare information and consulting company), NBJ survey and interviews, and other sources.

    (Consumer sales, $Mil) Some revenues are approximations that have been compiled from executives, industry analysts and published materials. Although NBJ has made every effort in partnership with Nielsen in specifc countries, and IMS Health, and NBJ Surveys. Revenue figures are are not the result of audits and therefore not guaranteed to be accurate. Errors and omissions are unintentional.