October 2021: Branding & Marketing Issue

Features:

• Don’t talk about vaccines - Supplement brands wary to wade into the fray, for two big reasons
• TikTok isn’t going anywhere - How brands are finally figuring out the social media phenomenon
• Soil and sales - Regenerative agriculture’s environmental benefits are proven but the marketing is still in development
• Appropriate appropriation - In a woke age, the supplement industry reexamines its use of traditional ingredients
• Selling senescence - Marketing may lag the science in modern aging solutions
• Marketing mood, stress and sleep - COVID-adjacent conditions call for marketing nuance
• Crisis management - Industry experts weigh in on activation opportunities
• Building a brand that gets a direct emotional response - Q&A with Evan Faber, Moxie Sozo

Charts

1. COLD, FLU AND IMMUNITY SUPPLEMENT SALES AND GROWTH, 2016-2024E
2. COLD, FLU AND IMMUNITY SUPPLEMENT SALES BY INGREDIENT, 2020
3. TIKTOK GLOBAL DOWNLOADS BY QUARTER
4. TIKTOK USERS BY AGE DEMOGRAPHIC, 2020
5. CONSUMERS WHO WOULD PAY MORE FOR FOOD USING REGENERATIVE AGRICULTURAL PRACTICES
6. ASHWAGANDHA SUPPLEMENT SALES AND GROWTH, 2016-2024E
7. TURMERIC SUPPLEMENT SALES AND GROWTH, 2016-2024E
8. HEALTHY AGING SUPPLEMENT SALES AND GROWTH, 2016-2024E
9. HEALTHY AGING SUPPLEMENT SALES BY INGREDIENT, 2020
10. HEALTHY SLEEP SUPPLEMENT SALES AND GROWTH, 2016-2024E
11. MOOD AND MENTAL HEALTH SUPPLEMENT SALES AND GROWTH, 2016-2024E