October 2021: Branding & Marketing Issue
$199.00
Features:
- Don’t talk about vaccines - Supplement brands wary to wade into the fray, for two big reasons
- TikTok isn’t going anywhere - How brands are finally figuring out the social media phenomenon
- Soil and sales - Regenerative agriculture’s environmental benefits are proven but the marketing is still in development
- Appropriate appropriation - In a woke age, the supplement industry reexamines its use of traditional ingredients
- Selling senescence - Marketing may lag the science in modern aging solutions
- Marketing mood, stress and sleep - COVID-adjacent conditions call for marketing nuance
- Crisis management - Industry experts weigh in on activation opportunities
- Building a brand that gets a direct emotional response - Q&A with Evan Faber, Moxie Sozo
Charts
- COLD, FLU AND IMMUNITY SUPPLEMENT SALES AND GROWTH, 2016-2024E
- COLD, FLU AND IMMUNITY SUPPLEMENT SALES BY INGREDIENT, 2020
- TIKTOK GLOBAL DOWNLOADS BY QUARTER
- TIKTOK USERS BY AGE DEMOGRAPHIC, 2020
- CONSUMERS WHO WOULD PAY MORE FOR FOOD USING REGENERATIVE AGRICULTURAL PRACTICES
- ASHWAGANDHA SUPPLEMENT SALES AND GROWTH, 2016-2024E
- TURMERIC SUPPLEMENT SALES AND GROWTH, 2016-2024E
- HEALTHY AGING SUPPLEMENT SALES AND GROWTH, 2016-2024E
- HEALTHY AGING SUPPLEMENT SALES BY INGREDIENT, 2020
- HEALTHY SLEEP SUPPLEMENT SALES AND GROWTH, 2016-2024E
- MOOD AND MENTAL HEALTH SUPPLEMENT SALES AND GROWTH, 2016-2024E
