December 2020: Branding & Marketing
$199.00
Features:
- How to reach Gen Z - Just as we start to figure out millennials, along comes generation Z, with digitally skewed attention spans, new attitudes about health, enhanced expectations of social justice and a deep skepticism about commercial speech
- Marketing diversity - Diversity, inclusion and equity present a marketing minefield for brands that fear getting it wrong but know that trying to sit out change is the bigger risk
- Sustaining the spike - The pandemic accelerated sales for the supplement industry in 2020, but maintaining that momentum into 2021 could prove difficult unless the latest marketing techniques are adopted
- Storytelling over selling - Content marketing delivers an unparalleled opportunity for brands looking to educate and engage with consumers—as long as they don’t forget key elements of storytelling and evolving expectations
- Innovation unleashed - An innovation backlog of products put on the side burner during the pandemic is ready to hit the shelves, and brands need the right strategy to get noticed
- Sky's the limit for immunity - Propelled to the spotlight by pandemic, immunity is poised to step up from seasonal condition-specific player to everyday health-concern star
- Maintaining relevance - Pure Branding’s Yadim Medore says legacy brands have a lot to learn from new players bringing new tools and tactics into branding and marketing
Charts
- Percentage of 7- to 22-year-olds across race and generation
- Supplement sales by channel, 2023e
- Consumer response to lack of diversity in advertising
- How often consumers feel they see people who look like them depicted in advertisements
- Natural and organic products industry sales and growth, 2015-2023e
- Reason for trying a new brand in the past three months, june 2020
- B2B marketer response regarding changes their organization made to content marketing in response to pandemic
- Content marketing changes B2B organizations made in response to the pandemic
- Natural and organic food and beverage sales and growth, 2015-2023e
- Top 10 ingredients used in immune-positioned food and beverages at Natural Products Expos East and West, 2017 and 2019
- Which do you believe most accurately describes how you think about your immune system?
