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Herbs & Botanicals 2020 market data: 17.3% growth & $11.2 billion. Find experts insights on 'why'.
Herbs & Botanicals: $11.2B & up 17.3% in 2020

June 2020: Condition Specific


Issue Takeaways & Inclusions:

  • COVID-19 has sparked interest in an array of conditions, well beyond immunity
  • Endurance is not a condition, but sports is a growth category as a quarantined population seeks to elevate health
  • Q&A with Mustard Seed Market’s Abraham Nabors
  • Immunity is the focus of the moment, but views of what immunity means—and when to modulate it—are changing
  • For many consumers, COVID-19 is driving interest in a wellness lifestyle, from stationary bike to supplement aisle
  • Q&A with endocrinologist Zach Bush, M.D.
  • Increased and urgent demand increase the risk of adulteration; how that plays out in the supply chain is surprising