June 2021: Condition Specific Issue

Features:

• Learning from history, while it’s happening - Growth in condition-specific supplements during pandemic boom could provide lessons for sustaining growth
• Conditional acceptance - People with disabilities and chronic conditions often jarred by wellness marketing
• Woman for women - A new wave of women-led brands is washing through the industry
• Is one condition enough - Startups challenge the legacy brands with specificity and focus, thanks to the internet
• CBD brand diversify beyond CBD - Is it a savvy business move, or a concern that we have hit peak CBD?
• Adrenal rush - Crossing categories and creating opportunities
• Disease stated - FDA may overstep authority in warning letters for mental health products
• Patients, please - Nutritionists and integrative practitioners say patients in 2021 have new needs, new concerns

Charts

1. SUPPLEMENT GROWTH BY TOP CONDITION, 2019 VS. 2020E
2. SUPPLEMENT INDUSTRY SALES BY CONDITION, 2020E
3. PRE- AND POSTNATAL HEALTH SUPPLEMENT SALES AND GROWTH, 2016-2023E
4. WOMEN’S GENERAL HEALTH SUPPLEMENT MARKET SHARE BY INGREDIENT, 2020E
5. WOMEN’S GENERAL HEALTH SUPPLEMENT SALES AND GROWTH, 2016-2023E
6. BRAIN HEALTH SUPPLEMENT SALES AND GROWTH, 2016-2023E
7. GASTROINTESTINAL HEALTH SUPPLEMENT SALES AND GROWTH, 2016-2023E
8. AMAZON MULTIVITAMIN SALES AND GROWTH BY BRAND, MAY 2020 - MARCH 2021
9. COLD, FLU AND IMMUNITY SUPPLEMENT SALES AND GROWTH, 2016-2023E
10. HEMP CBD SUPPLEMENT SALES AND GROWTH, 2017-2024E
11. MOOD AND MENTAL HEALTH SUPPLEMENT SALES AND GROWTH, 2016-2023E
12. MUSHROOM SUPPLEMENT SALES AND GROWTH, 2016-2024E
13. MOOD AND MENTAL HEALTH SUPPLEMENT MARKET SHARE BY INGREDIENT, 2020E