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2020 Global Supplement Business Report
2020 Global Supplement Business Report
2020 Global Supplement Business Report
2020 Global Supplement Business Report
2020 Global Supplement Business Report

2020 Global Supplement Business Report

In a year dominated by a health crisis, the global supplement industry is expected to grow by 9.7% and reach $156.2B in 2020.

The global success of the supplement industry has been intricately tied to the pandemic, and the latest Global Supplement Business Report tracks these parallels as it tackles the intricacies of an international marketplace. 

This report is a guide for supplement brands looking to join or sustain unprecedented growth on a global scale, with data and insights that provide actionable intelligence to support C-level decisions and product development planning. Covering 22 regions, our analysis includes the impacts of COVID-19 across the globe, including what we expect the global market to do in the coming years.
Regions covered:
  • China
  • India
  • Japan
  • Other Asian Countries
  • Australia and New Zealand
  • Belgium and Luxembourg
  • France
  • Germany
  • Italy
  • Netherlands
  • Scandinavia
  • Spain
  • Switzerland and Austria
  • United Kingdom
  • Other Western European Countries
  • Eastern Europe and Russia
  • Latin America
  • Mexico
  • Middle East
  • Africa
  • United States
  • Canada

118 Charts

13 Company Profiles

22 Countries and Regions

Raw Data + PPT Slides

Table of Contents

Click through each chapter to see which data charts, companies and topics are featured.

Executive Overview



Asia/Japan and all others

Australia/New Zealand

Western Europe

Eastern Europe and Russia

Latin America and Mexico

Middle East and Africa

United States and Canada

Company Profiles

Related Content

Acknowledgements & Definitions

See what's behind our data

See who's behind our data

Bill Giebler

Content & Insights Director

Rick Polito


Claire Morton Reynolds

Senior Industry Analyst

Cindy Van Schouwen

Business Dev Manager


Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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