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2020 Sports Nutrition and Weight Management Report
2020 Sports Nutrition and Weight Management Report
2020 Sports Nutrition and Weight Management Report
2020 Sports Nutrition and Weight Management Report
2020 Sports Nutrition and Weight Management Report
2020 Sports Nutrition and Weight Management Report

2020 Sports Nutrition and Weight Management Report


With bike paths crowded, gyms deserted and heaping restaurant portions off the menu, the sports nutrition and weight management markets are facing a reset and reboot that could dwarf any diet or exercise trend in history. Seizing a profitable position in this seismic reshuffle will require companies to know where the market is now in order to understand where it might go next.

The NBJ Sports Nutrition and Weight Management Report pairs detailed baseline data with sales projections and trend insight to paint the most detailed picture of one of the natural products’ industry’s most dynamic markets.

Report update:
With so many data points in motion, from changing use cases for exercise to a shifting global economic outlook, purchasers of the 2020 Report will receive an update in Q3 2020 as the situation continues to develop and trend lines shift.

This report includes:

  • 76 data charts paired with market-research insights and top-thought takeaways
  • 20 company profiles
  • Dozens of role-specific action items and market manifestations calling out on-trend products.
  • Excel document of raw data
  • Presentation-ready reports for PowerPoint

There may never have been a better opportunity for agile brands to seize momentum in a changing market and there has certainly never been a bigger need for the best data on what drives that market.

76 Charts

20 Company Profiles

Q3 2020 Update Included

Raw Data + PPT Slides

Editor's note:
In the midst of COVID-19

As this report was published, the world was experiencing (and continues to experience) unprecedented health and economic impacts due to novel coronavirus COVID-19. The impacts of the pandemic point to soaring supplement sales, at least in the short term, balanced against profound and lasting economic downturn and supply chain disruptions. The calculations behind this report were developed in the first two months of the year, and, as such, the estimates are final through 2019 only, but are absent the impacts of COVID-19 on 2020 and beyond. With present and future forecasts more fluid than ever, we are evaluating such impacts and this will be reflected in all reporting moving forward in the year.

Table of Contents

Click through each chapter to see which data charts and companies are featured.

Executive Overview

Trends: NEXT

Sports food and beverage: Functional beverages and bars

Sports food and beverage: Hydration and energy

Sports supplements

Weight management supplements

Sales Channels

Company Profiles

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See what's behind our data

See who's behind our data

Bill Giebler

Content & Insights Director

Rick Polito


Claire Morton Reynolds

Senior Industry Analyst

Cindy Van Schouwen

Business Dev Manager


Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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