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2021 Global Supplement Business Report
2021 Global Supplement Business Report
2021 Global Supplement Business Report
2021 Global Supplement Business Report
2021 Global Supplement Business Report
2021 Global Supplement Business Report

2021 Global Supplement Business Report

As hopes for a clear end to the pandemic faded away throughout 2021, the global supplement market continued to grow faster than even we could have imagined. A year ago, NBJ predicted a market of $164.99 billion, growing at 5.6%. Now, we foresee a market of $167.49 billion by year’s end. 

The Global Supplement Business Report is NBJ's only annual report that provides data and insights from around the world, giving you the international perspective you need to know where and how to focus in the global marketplace, and offering the best set of data and projections that the industry can know. 

This report includes sales and growth figures across multiple categories for individual countries and broader regions around the world, with insights on how the varied governmental responses were reflected in sales of supplements, and how NBJ predicts economic conditions and inflation will play a role in the years to come. 

Knowing where you stand now is the best answer to knowing where next to step, and this report is your international road map on a trip that is longer by months, and perhaps years, than we imagined in 2020.

Regions covered:
  • China
  • India
  • Japan
  • Other Asian Countries
  • Australia and New Zealand
  • Belgium and Luxembourg
  • France
  • Germany
  • Italy
  • Netherlands
  • Scandinavia
  • Spain
  • Switzerland and Austria
  • United Kingdom
  • Other Western European Countries
  • Eastern Europe and Russia
  • Latin America
  • Mexico
  • Middle East
  • Africa
  • United States
  • Canada

101 Proprietary Charts & Graphs

22 Geographic Regions

Decision Tools for Benchmarking & Global Planning

Raw Data + PPT Slides

Table of Contents

Click through each chapter for detailed list of data charts and articles.

Executive Overview



Asia/Japan and all others

Australia/New Zealand

Europe and Russia

Latin America

Middle East and Africa

United States and Canada

Company Profiles

Related content

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

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Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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