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Supplement Business Report 2022: Meteoric growth & channel pivots are just the beginning
Supplement Business Report 2022: It's here!
Probiotic Market Analysis
Probiotic Market Analysis
Probiotic Market Analysis
Probiotic Market Analysis

Probiotic Market Analysis


The nearly $3 billion gastrointestinal health market was the fastest growing category (among the 22 conditions tracked by NBJ) in 2015. By 2019 it had dropped to sixteenth.

Probiotics led both the double digit growth earlier in the decade and the doubt that clouds the category today, even as consumers are increasingly interested in products positively impacting the microbiome. The result is a supplements category that is difficult to predict.

This Market Analysis explores NBJ-tracked conditions of gut health, sleep support, mental health/mood/stress and children’s health, charting trends and opportunities with NBJ market sizing and NEXT Trend data and insights.

Analysis features:

  • 6 NBJ charts
  • 6 NEXT Trend charts
  • 10 Survey charts tracking consumer attitudes
  • 10 Products exemplifying key trends
  • 4 Product concepts tested by NEXT Concept Lab

22 Proprietary Data Charts

NBJ Market Sizing

10 Product Deep Dives

4 Product Concept Tests

See what's behind our data

See who's behind our data

Bill Giebler

Content & Insights Director

Rick Polito


Claire Morton Reynolds

Senior Industry Analyst

Cindy Van Schouwen

Business Dev Manager


Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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