Reports

Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ work...

Smart brands are wondering: What motivates eaters in 2022? What key nutritional categories and habits are consumers gravitating toward (or avoiding...

Dietary supplements focused on the microbiome (pre-, post-, syn- and probiotics) have shown uneven growth in recent years, with probiotics falling ...

Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredie...

In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition a...

Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to h...

Are you seeing anecdotal trends in your consumer habits, but haven't been able to back them up with market data? Well, that's where NBJ comes in.  ...

From the hippie aisle to the mainstream – herbs and botanicals sales are growing faster than ever, and this report is a must-have for understanding...

NBJ is excited to debut this new Active Lifestyle Report, taking the place of the Sports Nutrition & Weight Management Report. With a shift in ...

What happened to hemp? The hemp and CBD category has undergone an accelerated maturation process in the past year, and it's easy to point the fing...

The practitioner sales channel - that is, supplements sold by healthcare practitioners and health clubs - accounts for almost 10% of annual supplem...

What does personal care look like during a pandemic - and how can your business adapt to meet the needs of the new personal care consumer? In 2020,...

What does the future hold for the immunity category in the health and nutrition industry? NBJ's Immune Health Report is the first report of its kin...

Raw materials are the foundation of your business. Everything you make relies on the materials you use, and on your understanding of this crucial s...

In an omnichannel continuum that includes same-day delivery, cashierless grab-and-go stores, curbside pickup, meal kits, mobile ordering, self-sca...