NBJ’s most in-depth supplement report focuses on finished products by both category and channel, as well as the top 50 companies by revenue. Sub-categories covered include vitamins (e.g. B vitamins, vitamin D, multivitamins), minerals (e.g. calcium, magnesium), herbs & botanicals (e.g. combination formulas, single herbs), sports nutrition (e.g. powders, RTDs), meal supplements and specialty supplements (e.g. collagen, probiotics) Channels covered for each supplement category include natural and specialty, mass market, e-commerce, practitioners, mail order/DRTV/radio and MLM/network marketing.

Focuses on finished product supplements across health conditions, including sales and growth for overall condition and top six nutrients for each. Twenty-two conditions covered, including cold/flu/immunity, heart health, gut health, bone and joint health, women’s/men’s/children’s health, beauty-from-within, sleep support, cognitive health and mental health.

Focuses on sales and growth of products targeting the microbiome. Includes market sizing and growth for pre-, pro- and synbiotics across supplements and functional food and beverage products.

Focuses on supplements and functional foods targeting sports performance, active lifestyle and weight management categories. Market sizing and growth data for protein powders, sports functional beverages, sports hydration and energy beverages, sports pills, nutrition/wellness bars, weight management pills and weight management meal supplements Consumer and manufacturer survey data across these categories, focusing on impacts of COVID-19.

TBD

Ingredient deep dive on collagen raw materials and finished products in supplement and food and beverage categories. Market sizing data and industry insights across collagen types (e.g. Type I, II, etc.), sources and health conditions. Market research drawn from NEXT Data & Insights consumer survey data scheduled for April 2022.

Focuses on trends and opportunities across food cohorts and dietary groups, including plant-based, vegan, Paleo, keto, etc. Insights into what is driving changes in the dietary choices consumers are making. Robust consumer behavior and attitude data from NEXT Data & Insights survey scheduled for April 2022.

Forward-looking analysis on what solutions-focused innovation means across the Natural and Organic Products industry. In-depth insights, commentary and prioritization of key trends and highlights of patterns in innovation. Market sizing and growth across industry categories including food and beverage, natural living and supplements.

Deep dive into the emerging “food tech” category looking at attitudes and opportunities in natural versus synthetic food products and the nuance between the distinctions. Market sizing and growth data across food and beverage categories for food tech-driven products. Actionable, how-to insights to understanding the space, driven by NEXT Data & Insights consumer survey scheduled for June 2022.