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The 2020 Supplement Business Report is available now!
2020 Supplement Business Report Available Now!

NBJ Summit Digital Days 2020

The NBJ Summit is known for thought-provoking, actionable and inspiring conference programming and unparalleled networking, designed for the CEOs and other executives and experts who are leading the global dietary supplement and nutrition industry.

Although the experience won’t be the same as what we had planned for you in-person this year, the NBJ Summit Digital Days will offer the content and connections you’ve come to expect from the NBJ Summit.

NBJ Summit Digital Days Full Program
NBJ Summit Digital Days Full Program

NBJ Summit Digital Days Full Program

Tuesday, July 28 - Wednesday, July 29

The NBJ Summit Digital Days will provide:

  • In-depth, actionable content focused on the topics you told us matter to you and your organization most right now
  • Inspiring, thought-provoking keynote talks
  • Data reports, designed to augment the conference presentations
  • Facilitated discussions with other industry leaders and experts
  • Small-group networking, devised to enable the serendipitous and casual connections that make the NBJ Summit special
  • One-on-one networking, designed to make it easy to discover and connect with contacts or reconnect with industry peers

The NBJ Summit Digital Days will cover these four major topic areas:

  • The State and Future of the Nutrition Industry: The Opportunities and Challenges
  • COVID Lessons: How a Pandemic Can Help the Nutrition Industry Plan, Grow and Change How Consumers Approach Health 
  • Our Immune Response: A Science-Driven Approach to Wellness 
  • Smarter Science: A Targeted Approach to Innovation and Product Development

NBJ Summit Digital Day participants can register to attend the full two-days of programming or register for specific topic modules. Click here to purchase the modules a la carte > 

Any NBJ Summit Digital Days registration also includes access to the Brella platform which offers the full virtual event experience by displaying livestream content and suggesting the best connections for you based on AI-powered matchmaking. Once you create your user account and select your interests, Brella will recommend other attendees to connect with that share those interests. The Brella platform will open on July 20, 2020 so that you can take advantage of networking for up to two weeks. 

$749.00

Our Sponsors:

Agenda: 

*All times are in PST

Tuesday, July 28, 2020

6:00 AM – 8:00 AM: NBJ Summit One-on-One Digital Networking Meetings through Brella Platform  

8:00 AM – 11:00 AM: The State and Future of the Nutrition Industry: The Opportunities and Challenges

The supplement and nutrition industries are witnessing a historic increase in sales but also consumer confidence, with more people turning to supplementation as one of the few practical defenses during the pandemic. While that makes supplements one of the few industries to see good fortune in 2020, what it means going forward is more complicated. In this session, we will explore how NBJ projections chart the predicted “new normal” and how sales growth faces a significant readjustment as the predicted sales spike grows to at least 12 percent. Interpret what that means for your company, with insight from investment banker William Hood, NBJ Summit Co-Chair Carlotta Mast, Nutrition Business Advisors Managing Director Tom Aarts, and NBJ Senior Analyst Claire Morton-Reynolds, and participate in the discussion via real-time audience polling and small-group discussion rooms.

Digital attendees can expect:

    • Market Data & Trends
    • Proprietary consumer research
    • M&A and investment updates
    • An in-depth view on industry direction and outlook

11:00 AM - 12:00 PM: NBJ Summit One-on-One Digital Networking Meetings through Brella Platform

12:00 PM – 3:00 PM: COVID Lessons: How a Pandemic Can Help the Nutrition Industry Plan, Grow and Change How Consumers Approach Health

COVID-19 reminded Americans that basic good health is not only about preventing chronic conditions years or decades in the future. It’s also about resisting threats right now, with “wellness” central to that defense and consumers signaling an unprecedented readiness to change their habits as evidenced by Zoom “happy hours” and face masks in grocery stores. This new confidence and awareness of nutrition provides an unprecedented platform for supplement brands to change how consumers view healthcare, with nutrition increasingly accepted as a front-line option in preserving good health. We see that shift in spiking demand for immunity supplements, but products adjacent to immunity are also showing great gains with stress and sleep formulations leading the ancillary pack.  Learn how to build on that consumer realization with new products, optimized marketing, science-first education, and greater focus on diversity and inclusion. The immediate gains are obvious—NBJ is projecting 12% growth for 2020 with select categories soaring by as much as 50 percent—but the business opportunity goes beyond this year. With new customers coming into the market, smart brands need to understand the dynamics to build loyalty that will last long after the pandemic ends.  

Digital attendees can expect:

    • Actionable insight on how the pandemic changed consumer behavior
    • Information on how those changes should influence market strategies
    • Case studies from brands that are optimizing supply chains and production to meet spiking demand
    • The CEO view on current challenges and opportunities
    • How omni-channel strategy can democratize the access to supplements and nutrition
    • Discussion of why and how the supplement industry must evolve to serve an increasingly diverse consumer demographic

3:00 PM – 5:00 PM: NBJ Summit One-on-One Digital Networking Meetings through Brella Platform 

Wednesday, July 29, 2020

6:00 AM – 8:00 AM: NBJ Summit One-on-One Digital Networking Meetings through Brella Platform 

8:00 AM – 11:00 AM: Our Immune Response: A Science-Driven Approach to Wellness

New awareness of immunity offers the supplement industry an opportunity to present products as more of a year-round regimen than a seasonal response, but much of that will depend on science. In this session, learn where the science is right now, where more research is expected, how to incorporate new findings into product innovation and how to present this “Immunity 2.0” model to consumers. The first responsibility of supplement companies, however, is their employees and we will hear stories from executives about safety protocols, sanitation procedures and other steps they are taking to keep the workforce intact while keeping up with growing demand during pandemic.  From the personal and the family to the company, facility and industry, the pandemic has left few facets of life untouched. Breakout discussion rooms and one-on-one digital networking meetings will punctuate this session and give executives a chance to collaborate on solutions and leadership models during trying times.

Digital attendees can expect:

    • High-level updates on the most promising immune health research
    • Science-directed strategy on where companies should focus product development
    • Insider information on connecting brands with credential health & wellness influencers
    • Practical examples on how brands can bundle SKUs to supercharge messaging around immunity
    • Real-world procedures and protocols that are working to keep employees healthy

11:00 AM – 12:00 PM: NBJ Summit One-on-One Digital Networking Meetings through Brella Platform 

12:00 PM – 3:00 PM: Smarter Science: A Targeted Approach to Innovation and Product Development

The supplement industry is built on innovation, but an updated model for research and product development could be the shift that changes the industry approach going forward. Learn how veteran managers are making R&D meet with marketing first, then planning research that’s fit to market and fit for profit. Find out why studies are important but “smarter” and more targeted studies could offer better results for consumers and better return on investment for companies.

Digital attendees can expect:

    • Updates on the state of personalized nutrition
    • Opportunities for group and one-on-one collaboration and networking
    • Insight on alternative models for innovation and research
    • High-level expertise on designing quality studies to produce results that are marketable under regulatory restraints

3:00 PM – 5:00 PM: NBJ Summit One-on-One Digital Networking Meetings through Brella Platform 

Thursday, July 30, 2020

9:00 AM – 1:00 PM: NBJ Summit One-on-One Digital Networking Meetings through Brella Platform 

For questions, please email nbjsummit@newhope.com.

You can also purchase the modules à la carte!

Note: To purchase multiple modules, please complete the checkout process for each module!

The State and Future of the Nutrition Industry: The Opportunities and Challenges
The State and Future of the Nutrition Industry: The Opportunities and Challenges

The State and Future of the Nutrition Industry: The Opportunities and Challenges

$349.00

Tuesday, July 28, 2020, 8:00am - 11:00am PT

View full details >
COVID Lessons: How a Pandemic Can Help the Nutrition Industry Plan, Grow and Change How Consumers Approach Health
COVID Lessons: How a Pandemic Can Help the Nutrition Industry Plan, Grow and Change How Consumers Approach Health

COVID Lessons: How a Pandemic Can Help the Nutrition Industry Plan, Grow and Change How Consumers Approach Health

$349.00

Tuesday, July 28, 2020 12:00 - 3:00pm PT

View full details >
Our Immune Response: A Science-Driven Approach to Wellness
Our Immune Response: A Science-Driven Approach to Wellness

Our Immune Response: A Science-Driven Approach to Wellness

$349.00

Wednesday, July 29, 2020, 8:00am - 11:00am PT

Sponsored by

View full details >
Smarter Science: A Targeted Approach to Innovation and Product Development
Smarter Science: A Targeted Approach to Innovation and Product Development

Smarter Science: A Targeted Approach to Innovation and Product Development

$349.00

Wednesday, July 29, 2020, 12:00 - 3:00pm PT

Sponsored by

View full details >