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Herbs & Botanicals 2020 market data: 17.3% growth & $11.2 billion. Find experts insights on 'why'.
Herbs & Botanicals: $11.2B & up 17.3% in 2020

August 2020: The Finance Issue


Issue Features & Takeaways:

  • The natural products industry can do more to connect investors with entrepreneurs of color
  • As communities of color suffer higher incidence of chronic conditions linked to poor nutrition, the nutrition industry remains slow to respond with investment
  • Investor capital remains ample, but in order to access it, brands will have to demonstrate good leadership and resiliency
  • After a pandemic-induced freeze, M&A is back on track—but with a whole new set of rules
  • Slipping from its “it” status, hemp CBD faces plummeting prices throughout the value chain and continued regulatory uncertainty
  • 2020 has been a challenging year, especially for small brands trying to get noticed—by consumers and investors—as panic buying ebbs and sales move online
  • Wellvest’s David Thibodeau writes that the Covid pandemic is a moment that proves the value in the natural products industry mission