August 2021: Generations Issue
$199.00
Features
- The big challenges of being big - As the supplement industry grows, younger generations question the values of big business
- Value brands give way to brand values - Mission and meaning drive purchasing decisions among younger generations
- My generation - Where do different age groups source their health and wellness information? And how much does it matter?
- Generation angst - Gen-Z and millennial consumers cite anxiety and sleep as reasons to buy supplements
- Gen Z basics - Young consumers take a complicated view of health to match a complicated world
- A supplemental “no” - Survey respondents who say they don’t use supplements provide few clues on how brands could sell to them
- Generational evaluation - Different generations assess their health differently
- The generation lap - In sports nutrition, older consumers are being left behind
Charts
- Consumer perception of value of business practices
- Consumer preference for practical value vs. Brand mission
- Consumer trust of health and wellness information sources:
- Doctors and pharmacists
- Consumer trust of health and wellness information sources:
- Friends and family
- Mood and mental health supplement sales and growth, 2016-2024e
- Top 5 health concerns across generations
- Largest difference in gen z values vs. All other generations
- Among consumers who never take supplements,
- Reasons for not taking
- Consumers who never take supplements because
- They believe they get enough nutrients from food
- Importance of health evaluation measures across generations
- Active lifestyle market sales and growth, 2016-2024e
- Sports nutrition/performance supplement usage across generations