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[Premium Digital Event] The Business of Botanicals: Maintaining momentum post pandemic
[Premium Digital Event] The Business of Botanicals: Maintaining momentum post pandemic
Date & TimeAugust 18, 2021 | 9:00AM MDT
Agenda90 minute event
9:00 - 10:30: Presentation with Q&A

[Premium Digital Event] The Business of Botanicals: Maintaining momentum post pandemic


August 18, 2021 at 9am MDT

If you need help accessing the event, please contact NBJ Virtual Event Customer Service team member Jill Ramar at for assistance.

Join NBJ for this premium digital event where experts will discuss the modern business case for herbs and botanicals, and how to find success as this classic category continues to thrive in modern times.

With NBJ data detailing sales trends and predictions, an herbalist revealing the most promising ingredients and a panel of brick-and-mortar retail experts sharing what consumers are asking about in the aisles and an Amazon expert explaining how the pandemic-driven rush to e-commerce will play out, attendees will come away from the session with a deep take on how to court consumers new to the category, how to build on sales that exploded during the pandemic.

We'll include NBJ market sizing and forecast updates on the herbs and botanicals market, including details on herbs and botanicals that are not published anywhere else! All presentation materials will be available in Swapcard after the event.

    Event Speakers

    Danielle Ryan Broida, RH (AHG) is a Registered Herbalist (RH) of the American Herbalists Guild (AHG), Certified Holistic Nutritionist, Instructor of Mycology, and National Educator of Four Sigmatic. Prior to joining forces with Four Sigmatic, she received her BA in Environmental Studies and Philosophy from Whitman College. She went on to study Ayurveda in India, and a Certified Raw Chef and Detox Coach while working with a Naturopathic Doctor in Indonesia. Danielle is teaching the world about the importance of functional foods and herbal medicine for a vital life and brings her passion and expertise in herbal medicine, and her deep love for plants and fungi to everything she does.

    Claire Morton Reynolds is the Senior Industry Analyst for New Hope Network's Nutrition Business Journal. She manages NBJ's data and insights to inform the industry on market trends and forecasts in natural and organic food and beverage, functional food and beverage, dietary supplements and personal care.

    Retail Expert Panel

    Shaun Foy is the Supplement Category Manager at Natural Grocers by Vitamin Cottage. Shaun has 16 years of experience at Natural Grocers specializing in supplements, natural grocery and specialty products. He is a proponent of Organic farming and sustainable practices.    

    Dan Harari leads business development for ClearCut Analytics, an eCommerce insights provider based in Chicago. Dan's passion for retail, health, and the power of data to drive better decision-making inspires his role for building partnerships and new client relationships with brands, ingredient suppliers, retailers, trade organizations, and research groups. Prior to ClearCut, Dan held leadership and entrepreneurial positions at companies in the CPG ecosystem, supporting sales, brand management, and data analytics.

    Andrea Faye McGrath is the Wellness Category Manager for Rainbow Blossom Natural Markets & Wellness Center. In this role, she leans into her knowledge and a blend of industry, company, and customer data to lead her team and create wellness sets with the best products at the best price alongside the best customer service and the best vibes. As an Ayurvedic Counselor and founder of Love, Light, and Gratitude with an office in the Rainbow Blossom Wellness Center, Andrea loves the opportunity to walk the floor with clients and show them the power and potency of reclaiming individual and at-home wellness with herbs and botanical teas, tesanes, tinctures, oxymels, balms, first response, and self-care.

    Pat Sardell is the co-founder and co-owner of Country Vitamins in Corvallis Oregon, which she and her husband opened in the fall of 1982. Inducted into the New Hope Hall of Legends at Expo West 2019 for her advocacy work, she has been an activist for the natural products industry, serving as a board director for both regional and national industry trade associations for many years. She continues to be an integral part of the industry serving as a resource for round-table discussions and workshops, and in her store, participating in community outreach opportunities to educate consumers how to use dietary supplements to lead healthy and vibrant lives.