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Functional Food & Beverage Report
Consumer concerns about functional food and beverage
Conditions addressed by functional food and beverages
Total functional food and beverage sales by product category
Purchase behavior of functional food and beverages
Total functional food and beverage sales and growth
Functional Food & Beverage Report
Consumer concerns about functional food and beverage
Conditions addressed by functional food and beverages
Total functional food and beverage sales by product category
Purchase behavior of functional food and beverages
Total functional food and beverage sales and growth

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Functional Food & Beverage Special Report

$1,995.00

Functional food and beverage is now a $92 billion industry projected to grow incrementally and reach $106.93 billion in 2026. Although sales have leveled off considerably after record growth during the pandemic, the market looks poised for plenty of expansion.

This report combines NBJ’s proprietary market-sizing data with consumer and manufacturer research to help you fully understand the opportunities and challenges you face as you innovate in today’s market. It not only looks at the types of food and beverages and ingredients consumers are seeking and will seek in the future—but also how manufacturers are meeting consumer needs and how the two could better align to build a more robust market.

This data culminates in four key themes and opportunities within those categories: Affordability, convenience, health conditions, and ingredients.

Armed with this knowledge, you will be able to more adeptly—and profitably—guide strategy around both formulation and marketing, whether you’re building functional food and beverage brands or supplying the ingredients that power them.

What are functional foods and beverages?

Food and beverage products that are fortified with added or concentrated ingredients to improve health and/or performance, as well as products marketed for their “inherent” functional qualities

Table of Contents

Click through each tab for an overview of each chapter and its data charts and survey questions.

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Executive Overview

The affordability dilemma

The return of convenience

Getting condition-specific

Calling out ingredients

Over 150 Data Charts

30 Company Profiles

22 Health Conditions Tracked

Raw Data + PPT Slides

Sales, growth, and analysis across these health conditions

Table of Contents

Download the Table of Contents

Executive Overview

Beauty from within

Bone health

Brain health

Cold, flu and immunity

Gastrointestinal health

Women’s general health

Men’s general health

Children’s general health

Healthy aging

Healthy sleep

Heart health

Liver health and detox

Joint health

Menopause

Mood and mental health

Pre- and postnatal health

Sexual health

Eye health

Weight management

Company profiles

Related content

Acknowledgments and definitions

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

Powered by

SPINS

Ecommerce model supported by

ClearCut Analytics

Our unique methodology tells you

  • what people are buying
  • where they're buying it
  • why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts 

Explore Our Unique Model

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

Trusted by:

Glanbia
DSM
Lonza
NOW
Pharmavite

Featured in:

Entrepreneur
Washington Post
Consumer Reports
Fast Company
Yahoo Finance