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Where's the activity in this $40.5 billion market? The Active Lifestyle Report is on sale now!
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Hemp and CBD Guide 2.0
Hemp and CBD Guide 2.0
Hemp and CBD Guide 2.0
Hemp and CBD Guide 2.0
Hemp and CBD Guide 2.0
Hemp and CBD Guide 2.0

Hemp and CBD Guide 2.0


NBJ took the industry-leading source of data on hemp CBD and made it better. This update of NBJ’s first hemp CBD report goes far beyond the scope of any previous reporting on this industry. The report features new manufacturer and consumer surveys packaged with expanded sales data that includes point-of-sale information from the dispensary channel, up-to-the-minute insights on legal developments, a regulatory outlook and a deep perspective on where the science on CBD stands and where it’s headed next, and a look at the latest developments in the supply chain explores a new push for regenerative agriculture and organic standards. The hemp CBD market moves quickly and NBJ is moving faster than ever to deliver the actionable insights that allow brands to keep up.

Included in the report:
• 101 easy-to-read charts
• 31 concept tests with commentary
• Consumer surveys capturing all parts of the consumer journey
• Longitudinal insights into fast-paced market changes
• Jennifer Cooper, Chief Science Officer at Savant Science, debunks the myth "there's no science around hemp"
• John Grubb, Summit Venture Management, explains the history of hemp

101 Data Charts

31 Novel Product Concept Tests

Actions items:
What to know & what to do 

Consumer & Manufacturer Survey Data

Product selection, market sizing and the information soft-spots with consumers.

Get a look inside the Hemp & CBD Guide 2.0 with Editor-in-Chief Rick Polito

See what's behind our data

See who's behind our data

Bill Giebler

Content & Insights Director

Rick Polito


Claire Morton Reynolds

Senior Industry Analyst

Cindy Van Schouwen

Business Dev Manager


Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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