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The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023
Herbs and Botanicals Report 2023

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Herbs and Botanicals Report 2023


How receptive are supplement users to natural alternatives? What is the landscape of the herbal ingredient market?

The 2023 Herbs and Botanicals report dives into the world of natural remedies both new and ancient. This report looks at the market from a consumer perspective, surveying 1,000 herbal supplement users, and a commerce perspective by analyzing sales data and each ingredients’ share of the supplement market.

What are the key takeaways in this report?

  • Hemp holds the largest number of sales in herbal ingredient category at $396 million, but that might be coming to a close.
  • Ayurvetic herbs are finally taking root in the north American market, and everyone wants a piece of Ashwagandha.
  • Mushrooms continue to be exciting but elusive to consumers. Education on the varieties of mushrooms and their individual benefits will be crucial to build this category.

The 2023 Herbs and Botanicals report is packed with 60 data charts, a Top 50 Herbs list by sales, and forecasting for each individual ingredient through 2026. We supply the data that makes it easier for you to build connections between headlines, behaviors, and sales.

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Each chapter contains action items to bring the insights into your day-to-day

For the MarketerFor the Product DeveloperFor the CEO/Executive

Over 150 Data Charts

30 Company Profiles

22 Health Conditions Tracked

Raw Data + PPT Slides

Sales, growth, and analysis across these health conditions

Table of Contents

Download the Table of Contents

Executive Overview

Beauty from within

Bone health

Brain health

Cold, flu and immunity

Gastrointestinal health

Women’s general health

Men’s general health

Children’s general health

Healthy aging

Healthy sleep

Heart health

Liver health and detox

Joint health


Mood and mental health

Pre- and postnatal health

Sexual health

Eye health

Weight management

Company profiles

Related content

Acknowledgments and definitions

60 Data Charts

Top 50 Herbs & Botanicals by Sales and Growth

1000+ supplement users surveyed

Raw Data + PPT Slides

Market analysis and consumer survey data for these facets of the herbs & botanicals market:

Table of Contents

Click through each tab for an overview of each chapter and its data charts and survey questions.

Download the Table of Contents

Executive Overview

Health Conditions

Ayurvedic herbs



Sales Channels

Appendix charts

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

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Ecommerce model supported by

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Our unique methodology tells you

  • what people are buying
  • where they're buying it
  • why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts 

Explore Our Unique Model


Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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