Skip to content
Pre-order the Active Lifestyle Report and be the first to see our survey results!
Active Lifestyle Report: now available for pre-order

February 2020: The White (space) Issue


NBJ Takeaways:

» Technology drives personalization deeper into the supplement industry, as wearables get smarter at passively collecting data and brands get better at delivering customized products

» Waiting for the retinal implant that scans for optimal nutrition is unnecessary, there are easier integrations of technology available today, especially in DTC

» Devices are shaping up as the killer apps for supplements, as venipuncture is replaced by needle-less technologies that make frequent metabolic testing more feasible