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Herbs & Botanicals 2020 market data: 17.3% growth & $11.2 billion. Find experts insights on 'why'.
Herbs & Botanicals: $11.2B & up 17.3% in 2020

February 2020: The White (space) Issue


NBJ Takeaways:

» Technology drives personalization deeper into the supplement industry, as wearables get smarter at passively collecting data and brands get better at delivering customized products

» Waiting for the retinal implant that scans for optimal nutrition is unnecessary, there are easier integrations of technology available today, especially in DTC

» Devices are shaping up as the killer apps for supplements, as venipuncture is replaced by needle-less technologies that make frequent metabolic testing more feasible