March 2021: Active Lifestyle Issue

Features:

• Changing focus in a year of change - NBJ moves from “sports nutrition” to “active nutrition”
• Supplementing at-home fitness - Market leaders in smart home gyms steer clear of nutrition … for now
• High-stakes shakes - The U.S. leads the world in the protein craze, but the developing world has caught on too
• The next ingredient to escape the weight room? - Long a standard in the weight room, creatine may be inching closer to the mainstream
• Drinking age - As the RTD protein category matures and growth slows, is innovation on the horizon?
• Sporting the immune system - Science suggests benefits of immune ingredients in sports nutrition go beyond a marketing opportunity
• The year without a scandal - A lull in the battle against banned substances doesn’t mean the war is won
• Collagen callouts - Interview with Dr. Josh Axe

Charts

1. ACTIVE LIFESTYLE PRODUCT SALES AND GROWTH, 2015-2023E
2. ACTIVE LIFESTYLE PRODUCT SHARE BY CATEGORY, 2020E
3. PELOTON STOCK PRICE, FEBRUARY 2020 - FEBRUARY 2021
4. VIDEO WORKOUT TYPES BEFORE AND DURING COVID-19
5. GLOBAL SPORTS NUTRITION, MEAL, HOMEOPATHIC AND SPECIALTY SUPPLEMENT SALES AND GROWTH, 2015-2023E
6. GLOBAL SPORTS NUTRITION, MEAL, HOMEOPATHIC AND SPECIALTY SUPPLEMENT SALES BY COUNTRY OR REGION, 2020E
7. SPORTS NUTRITION PILL SALES AND GROWTH, 2015-2023E
8. READY-TO-DRINK SPORTS PROTEIN BEVERAGE SALES AND GROWTH, 2015-2023E
9. RTD PROTEIN BEVERAGE SHARE BY CHANNEL, 2020E
10. COLD, FLU AND IMMUNITY SUPPLEMENT SALES AND GROWTH, 2015-2021E 2019
11. FORMULATIONS OR PRODUCTS THAT TARGET IMMUNITY IN ADDITION TO ANOTHER HEALTH GOAL OR CONDITION ON THE LABEL