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Check out our MarketReady's intro and discussion on SupplySide Network 365
Check out our MarketReady's intro and discussion on SupplySide Network 365

MarketReady Insights - Acceleration

MarketReady Insights helps businesses grow more swiftly, smartly. Using advertising, endorsements, and influencers for print and social media to greatest advantage while minimizing risk, or exploring third-party certifications, sustainability initiatives and charitable good works, MarketReady helps businesses identify their niche and share it effectively with the market. When businesses need capital, MarketReady offers a due diligence report that can highlight and verify a business’ claims, operations, regulatory compliance and authenticity.

Advertising & Substantiation

$695.00

Labeling, which includes all labels and any printed material accompanying them, is regulated by the FDA. When businesses advertise foods, dietary supplements and cosmetics in publications, broadcasts or the internet, the FTC has primary jurisdiction, and requires claims to be truthful, not deceptive or unfair, and adequately substantiated in accordance with FTC guidelines.

MarketReady  helps companies ensure your ads and paid content meet these requirements. We  also connect businesses with Informa's content and sponsorship teams to develop custom paid content and innovative sponsorship opportunities to promote their brands.

  • Risk assessment checklist & analysis
  • Regulatory review of one (1) CPG label -or- one (1) marketing page
  • Detailed written explanation
  • Written summary of issues and step-by-step corrections
  • Customized list of strategic recommendations, resources and connections
  • Q&A session with a consultant

Endorsements, Influencers & Social Media

$695.00

MarketReady Insights helps businesses and influencers follow the rules for endorsements, influencer partnerships and social media, which is important as the FTC exerts greater related enforcement. This package is appropriate for brands wishing to use endorsements and influencers to market their products, or influencers themselves. MarketReady reviews endorsements on marketing materials, websites and social media, providing regulatory guidance and best practices. 

  • Risk assessment checklist & analysis
  • Regulatory review of advertising (subject to pre-screening prior to purchase)
  • Written summary of issues and step-by-step corrections 
  • Best practices checklist
  • Customized list of recommendations, resources and connections
  • Q&A session with a consultant

Sustainability & Certifications

$695.00

As the world’s leading knowledge and information company, and one committed to its own sustainable practices, Informa provides venues—such as Esca Bona and the Natural Products Expos—for sustainability specialists to exchange and incubate new ideas.  MarketReady  Insights  can connect clients to these leaders in sustainability and introduce them to new initiatives. 

MarketReady
 also helps brands build clean labels and provides trends data on value claims and sustainability certifications so businesses can determine which are most valuable to them and their customers. We help businesses understand the cost and steps necessary to pursue these certifications, and what claims can be made in their absence.  MarketReady  also acts as a third-party verifier for businesses highlighting philanthropic initiatives, sustainable partnerships, and other good works not otherwise verified via certification. When properly verified, businesses may use the statement “Verified by Informa’s MarketReady Insights” for all verified claims.

  • Risk assessment checklist & analysis
  • Clean label review
  • Written summary of issues and step-by-step corrections 
  • Value claims, sustainability and certification strategies
  • Verification of philanthropic initiatives not otherwise certified
  • Customized list of strategic recommendations, resources and connections
  • Q&A session with a consultant

Due Diligence Preview for Investment Capital

$695.00

Health and wellness brands seeking early capital from investors can benefit from a simple, abbreviated, due diligence review. Informa’s Nutrition Capital Network brings active investors together with curated brands in the health and nutrition industry. Compliant labeling and attention to cGMPs make investment candidates more attractive and build investor confidence.  MarketReady  Insights  offers a due diligence report that can highlight a business’ claims, operations, regulatory compliance and authenticity—bringing greater credibility and competitive advantage to brands and greater confidence for investors.

  • Risk assessment checklist & analysis
  • Regulatory review of one (1) CPG label
  • Clean label review
  • Regulatory review of one (1) marketing page
  • Regulatory review of one (1) web page
  • GMP record-keeping gap analysis
  • Due diligence report
SERVICESAdvertising & SubstantiationEndorsements, Influencers & Social MediaSustainability & CertificationsDue Diligence Preview for Investment Capital
Risk Assessment Checklist & Analysis
CPG Label Review
Clean Label Review
Marketing or Advertising Review
Webpage Review
Gap Analysis
Spec Review
Due Diligence Report
Verification
Written Summary of Issues and Step-by-Step Corrections
Q&A with a Consultant
Copy Editing
Strategic Resources
Use of "Verified by MRI"
PRICE$695$695$695$695