Over 150 Data Charts
30 Company Profiles
22 Health Conditions Tracked
Raw Data + PPT Slides
Sales, growth, and analysis across these health conditions
General health
Women’s health
Men’s health
Children’s health
Gastrointestinal health
Liver health
Heart health
Healthy aging
Bone health
Joint health
Healthy sleep
Brain health
Mood and mental health
Vision
Beauty from within
Cold, flu and immunity
Pre- and postnatal
Menopause
Sexual health
Weight Management
Table of Contents
Download the Table of ContentsExecutive Overview
- Key highlights and takeaways from the report.
- Market share of top conditions, 2022
- Supplement sales by condition, 2018-2022
- Supplement sales by condition, 2023e-2026e
- Supplement growth by condition, 2018-2022
- Supplement growth by condition, 2023e-2026e
- Supplement market share by condition, 2018-2022
- Supplement market share by condition, 2023e-2026e
Beauty from within
- Key highlights and takeaways from the report.
- Beauty from within vs. total supplement sales and growth, 2018-2026e
- Beauty from within supplement sales and growth, 2018-2026e
- Top 6 beauty from within supplement ingredients by market share, 2022
- Beauty from within supplement sales by ingredient, 2018-2026e
- Beauty from within supplement growth by ingredient, 2018-2026e
- Beauty from within supplement sales, growth and market share by channel, 2020-2022
- Great Lakes Wellness Quick Dissolve Daily Beauty Collagen Peptides
- NeoCell Hair, Skin & Nails Beauty Builder Gummies
- OxyCeutics Gut to Glow
Bone health
- Key highlights and takeaways from the report.
- Bone health vs. total supplement sales and growth, 2018-2026e
- Bone health supplement sales and growth, 2018-2026e
- Top 6 bone health supplement ingredients by market share, 2022
- Bone health supplement sales by ingredient, 2018-2026e
- Bone health supplement growth by ingredient, 2018-2026e
- Bone health supplement sales, growth and market share by channel, 2020-2022
- Life Extension Bone Strength Collagen Formula
- Vital Proteins Bioactive Collagen Complex Bone and Joint Support
- Twinlab D3 1000 + K2 Dots
Brain health
- Key highlights and takeaways from the report.
- Brain health vs. total supplement sales and growth, 2018-2026e
- Brain health supplement sales and growth, 2018-2026e
- Top 6 brain health supplement ingredients by market share, 2022
- Brain health supplement sales by ingredient, 2018-2026e
- Brain health supplement growth by ingredient, 2017-2025e
- Brain health supplement sales, growth and market share by channel, 2020-2022
- Banyan Botanicals Focus Liquid Extract
- NOW Foods Triple Strength Astaxanthin
- Organifi Focus
Cold, flu and immunity
- Key highlights and takeaways from the report.
- Cold, flu, and immunity vs. total supplement sales and growth, 2018-2026e
- Cold, flu, and immunity supplement sales and growth, 2018-2026e
- Top 6 cold, flu, and immunity supplement ingredients by market share, 2022
- Cold, flu, and immunity supplement sales by ingredient, 2018-2026e
- Cold, flu, and immunity supplement growth by ingredient, 2018-2026e
- Cold, flu, and immunity supplement sales, growth and market share by channel, 2020-2022
- Aurora Nutrascience Liposomal Vitamin C
- Emergen-C Orange Support Immunity C
- LifeSeasons Clinical Immunity Quick-Start
Gastrointestinal health
- Key highlights and takeaways from the report.
- Gastrointestinal health vs. total supplement sales and growth, 2018-2026e
- Gastrointestinal health supplement sales and growth, 2018-2026e
- Top 6 gastrointestinal health supplement ingredients by market share, 2022
- Gastrointestinal health supplement sales by ingredient, 2018-2026e
- Gastrointestinal health supplement growth by ingredient, 2018-2026e
- Gastrointestinal health supplement sales, growth and market share by channel, 2020-2022
- Pendulum Butyricum
- Goli Nutrition Pre + Post + Probiotics Gummies
- NBPure Mag07
Women’s general health
- Key highlights and takeaways from the report.
- Women’s health vs. total supplement sales and growth, 2018-2026e
- Women’s health supplement sales and growth, 2018-2026e
- Top 6 women’s health supplement ingredients by market share, 2022
- Women’s health supplement sales by ingredient, 2018-2026e
- Women’s health supplement growth by ingredient, 2018-2026e
- Women’s health supplement sales, growth and market share by channel, 2020-2022
- MaryRuth’s Women’s 40+ Multi Liposomal
- Renew Life Women’s Care Gummy
- 1MD Nutrition BiomeMD for Women
Men’s general health
- Key highlights and takeaways from the report.
- Men’s health vs. total supplement sales and growth, 2018-2026e
- Men’s health supplement sales and growth, 2018-2026e
- Top 6 men’s health supplement ingredients by market share, 2022
- Men’s health supplement sales by ingredient, 2018-2026e
- Men’s health supplement growth by ingredient, 2018-2026e
- Men’s health supplement sales, growth and market share by channel, 2020-2022
- Iwi Men’s Complete Multi
- Friska Men’s Daily
- Centrum MultiGummies Men
Children’s general health
- Key highlights and takeaways from the report.
- Children’s health vs. total supplement sales and growth, 2018-2026e
- Children’s health supplement sales and growth, 2018-2026e
- Top 6 children’s health supplement ingredients by market share, 2022
- Children’s health supplement sales by ingredient, 2018-2026e
- Children’s health supplement growth by ingredient, 2018-2026e
- Children’s health supplement sales, growth and market share by channel, 2020-2022
- Hiyahealth Kids Daily Essential
- Smartypants Teen Guy Formula
- Nordic Naturals Children’s DHA
Healthy aging
- Key highlights and takeaways from the report.
- Healthy aging vs. total supplement sales and growth, 2018-2026e
- Healthy aging supplement sales and growth, 2018-2026e
- Top 6 healthy aging supplement ingredients by market share, 2022
- Healthy aging supplement sales by ingredient, 2018-2026e
- Healthy aging supplement growth by ingredient, 2018-2026e
- Healthy aging supplement sales, growth and market share by channel, 2020-2022
- Natural Factors PQQ-10
- Quiksilver Bio-Age Reversal
- Pure Encapsulations ResCu-SR
Healthy sleep
- Key highlights and takeaways from the report.
- Healthy sleep vs. total supplement sales and growth, 2018-2026e
- Healthy sleep supplement sales and growth, 2018-2026e
- Top 6 healthy sleep supplement ingredients by market share, 2022
- Healthy sleep supplement sales by ingredient, 2018-2026e
- Healthy sleep supplement growth by ingredient, 2018-2026e
- Healthy sleep supplement sales, growth and market share by channel, 2020-2022
- Neuriva Relax+Sleep
- Nue Co Sleep+
- Sandland Sleep Set
Heart health
- Key highlights and takeaways from the report.
- Heart health vs. total supplement sales and growth, 2018-2026e
- Heart health supplement sales and growth, 2018-2026e
- Top 6 heart health supplement ingredients by market share, 2022
- Heart health supplement sales by ingredient, 2018-2026e
- Heart health supplement growth by ingredient, 2018-2026e
- Heart health supplement sales, growth and market share by channel, 2020-2022
- HumanN SuperBeets Heart Chews
- Cardio Miracle
- Thorne Heart Health Complex
Liver health and detox
- Key highlights and takeaways from the report.
- Liver health and detox vs. total supplement sales and growth, 2018-2026e
- Liver health and detox supplement sales and growth, 2018-2026e
- Top 6 liver health and detox supplement ingredients by market share, 2022
- Liver health and detox supplement sales by ingredient, 2018-2026e
- Liver health and detox supplement growth by ingredient, 2018-2026e
- Liver health and detox supplement sales, growth and market share by channel, 2020-2022
- Gaia Herbs Liver Cleanse
- Myrkl
- Sol Healthy Live
Joint health
- Key highlights and takeaways from the report.
- Joint health vs. total supplement sales and growth, 2018-2026e
- Joint health supplement sales and growth, 2018-2026e
- Top 6 joint health supplement ingredients by market share, 2022
- Joint health supplement sales by ingredient, 2018-2026e
- Joint health supplement growth by ingredient, 2018-2026e
- Joint health supplement sales, growth and market share by channel, 2020-2022
- Jarrow Formulas SAMe 400
- GNC Tamaflex Fast Acting
- Irwin Naturals CBD + Joint Health
Menopause
- Key highlights and takeaways from the report.
- Menopause vs. total supplement sales and growth, 2018-2026e
- Menopause supplement sales and growth, 2018-2026e
- Top 6 menopause supplement ingredients by market share, 2022
- Menopause supplement sales by ingredient, 2018-2026e
- Menopause supplement growth by ingredient, 2018-2026e
- Menopause supplement sales, growth and market share by channel, 2020-2022
- Wile Perimenopause Support
- Happy Healthy Hippie Go With The Flow
- Equelle Menopause Symptom Relief
Mood and mental health
- Key highlights and takeaways from the report.
- Mood and mental health vs. total supplement sales and growth, 2018-2026e
- Mood and mental health supplement sales and growth, 2018-2026e
- Top 6 mood and mental health supplement ingredients by market share, 2022
- Mood and mental health supplement sales by ingredient, 2018-2026e
- Mood and mental health supplement growth by ingredient, 2018-2026e
- Mood and mental health supplement sales, growth and market share by channel, 2020-2022
- Roman Stress Relief
- Arrae Calm
- First Person Golden Hour
Pre- and postnatal health
- Key highlights and takeaways from the report.
- Pre- and postnatal vs. total supplement sales and growth, 2018-2026e
- Pre- and postnatal supplement sales and growth, 2018-2026e
- Top 6 pre- and postnatal supplement ingredients by market share, 2022
- Pre- and postnatal supplement sales by ingredient, 2018-2026e
- Pre- and postnatal supplement growth by ingredient, 2018-2026e
- Pre- and postnatal supplement sales, growth and market share by channel, 2020-2022
- HUM Womb Service
- The Honest Co. Love the Bump Prenatal Once Daily
- Nutrafol Postpartum Hair Growth Nutraceutical
Sexual health
- Key highlights and takeaways from the report.
- Sexual health vs. total supplement sales and growth, 2018-2026e
- Sexual health supplement sales and growth, 2018-2026e
- Top 6 sexual health supplement ingredients by market share, 2022
- Sexual health supplement sales by ingredient, 2018-2026e
- Sexual health supplement growth by ingredient, 2018-2026e
- Sexual health supplement sales, growth and market share by channel, 2020-2022
- Biochem TEST
- Ancient Nutrition Male Performance
- Pharmactive Liboost
Eye health
- Key highlights and takeaways from the report.
- Vision health vs. total supplement sales and growth, 2018-2026e
- Vision health supplement sales and growth, 2018-2026e
- Top 6 vision health supplement ingredients by market share, 2022
- Vision health supplement sales by ingredient, 2018-2026e
- Vision health supplement growth by ingredient, 2018-2026e
- Vision health supplement sales, growth and market share by channel, 2020-2022
- Bausch + Lomb Ocuvite Adult 50+
- OmniActive Lutemax 2020
- Designs for Health OcuForce Blue
Weight management
- Key highlights and takeaways from the report.
- Weight management vs. total supplement sales and growth, 2018-2026e
- Weight management supplement sales and growth, 2018-2026e
- Top 6 weight management supplement ingredients by market share, 2022
- Weight management supplement sales by ingredient, 2018-2026e
- Weight management supplement growth by ingredient, 2018-2026e
- Weight management supplement sales, growth and market share by channel, 2020-2022
- Hydroxycut Weight Loss +Women
- Glucerna Hunger Smart Shake
- Mdrive Lean
Company profiles
- Abbott Nutrition
- Adaptive Health
- Alticor (Amway)
- Ancient Nutrition
- Bausch + Lomb
- Bayer
- Better Being Co.
- Church & Dwight
- Clorox
- DSM
- Gaia Herbs
- Glanbia
- Gryphon Investors (Metagenics)
- HUM Nutrition
- Iovate Health Sciences International Inc. (a division of Xiwang Foodstuffs Company Ltd)
- Johnson & Johnson (incl. Zarbee’s)
- Kikkoman (incl. Country Life, Allergy Research Group)
- Life Extension
- Life Seasons
- Nestlé Health Science
- Nordic Naturals
- NOW Health Group
- Pharmavite
- Physician's Choice
- Procter & Gamble
- Reckitt
- Ritual
- Schwabe Group
- Swanson
- Unilever
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Acknowledgments and definitions
- Acknowledgments
- Research methodology
- Copyright
- Definitions
40 Data Charts
Preliminary figures from 2023 and forecasts through 2027
2 Consumer Surveys
Those with mood and mental health concerns | Supplement users
Top 15 Ingredients
Sales and growth by ingredient
Ranking by consumer interest
Raw Data + PPT Slides
Table of Contents
Click through each tab for an overview of each chapter and its data charts and survey questions.
Download the Table of ContentsExecutive Overview
- Key highlights and takeaways from the report. For example:
OPEN MINDS: The vast majority of consumers are willing—or willing to consider—taking supplements to relieve mood and mental health issues. Well over half of respondents to an NBJ survey who are struggling with things like anxiety, depressive symptoms and trouble sleeping said they believe supplements could help relieve their symptoms and concerns. Nearly a third are not sure yet, and only 14% are not convinced supplements could do anything for them.
- We made it through the pandemic. Or did we? After the worst of the trauma has passed and life appears—or is expected—to be returning to “normal,” we’re now starting to understand and process the impacts of what just happened. And while the most intense isolation, grief and fear wrought by COVID-19 may be behind us, America’s mental health crisis has just begun...
- Important product attributes for mood and mental health supplement users
- The Honest Co. Stay Chill Daily Mood Balance
- Plant People WonderCalm Mushroom Gummies
- Banyan Botanicals Tranquil Mind
- Wishgarden Herbs Liquid Bliss
Consumer Profile
- Key highlights and takeaways from the report. For example:
STRESSED AND SLEEPY: Post-pandemic, Americans are stressing more and sleeping less. Stress is, by far, the most prevalent and pernicious issue for NBJ survey respondents who have mood and mental health concerns, and it’s the underlying factor in their next two issues: anxiety and sleep. Nearly a third of respondents are experiencing high stress levels, and almost half are sleeping only five or six hours per night.
- Mood and mental health related concerns consumers have experienced in the last year
- Frequency of memory, focus and concentration issues
- Average hours of sleep consumers get per night
- How satisfied consumers are with their health as it relates to the following categories
- How often consumers experience difficulty concentrating, making decisions or memory problems, by generation
- Consumer belief about dietary supplements’ ability to relieve mood and mental health symptoms or concerns, by generation
- How consumers rate their daily stress levels
- Primary sources of consumer stress
- Change in emotional resilience and ability to cope with stress in the last year
- Primary sources of consumer stress, by generation
- Primary sources of consumer stress, by gender
- How consumers are currently treating their mood and mental health concerns
- How are consumers currently treating their mood and mental health concerns, by generation
- Consumer belief about dietary supplements’ ability to relieve mood and mental health symptoms or concerns
- Consumers seeking professional help or counseling for mental health concerns, by gender
- Consumers seeking professional help or counseling for mental health concerns, by generation
- Factors that consumers feel contribute most to a healthy lifestyle, by generation
- Consumer belief about dietary supplements’ ability to relieve mood and mental health symptoms or concerns, by gender
- Perceived efficacy of mood and mental health supplements, by gender
- Where mood and mental health supplement users typically shop for their products
- Perceived efficacy of mood and mental health supplements
- Perceived efficacy of mood and mental health supplements, by generation
- Mood and mental health supplement user sentiments
- Top reasons consumers take supplements to support their mood and mental health
- Top mood and mental health concerns driving supplement use, by generation
- Mood and mental health related concerns consumers have experienced in the last year, by generation
- Top ingredients consumers are interested in for mood and mental health supplements
- Where consumers get their information for mood and mental health supplements
- Where consumers get their information for mood and mental health supplements, by gender
- Consumer sentiment on overall personal nutrition and lifestyle habits
- Consumers seeking professional help or counseling for mental health concerns
- Top formats for mood and mental health supplement users
- How much research mood and mental health supplement users conduct before buying
Market Sizing
- Key highlights and takeaways from the report. For example:
TRUSTING THEIR GUIT: Thanks to media attention and an onslaught of research, consumers are increasingly aware of the connection between a healthy gut and a healthy brain. NBJ’s survey found that 60% of consumers who take supplements for mood and mental health issues feel knowledgeable about the gut-brain axis, and well over half are using supplements that support their gastrointestinal health. Probiotics are benefitting from this trend, with steady growth toward $118 million in sales by 2027.
- Mood and mental health vs. total supplement sales and growth, 2019-2027e
- Mood and mental health supplement sales and growth, 2019-2027e
- Mood and mental health supplement user knowledge of the gut-brain axis
- Mood and mental health supplement users corollary use of gut health supplements
- Biocidin Botanicals G.I. InnerCalm Restore
- Country Life Gut Connection Mood Balance
- Bio-Kult Mind
- Consumer agreement on need to improve sleep
- The NueCo Sleep+
- Pure Synergy Radiant Mood
- Onnit New Mood Benefits
- Additional conditions that mood and mental health supplement users want their products to support
- Mood and mental health supplement sales by ingredient, 2019-2027e
- Mood and mental health supplement growth by ingredient, 2019-2027e
- Mood and mental health supplement sales, growth and market share by channel, 2021-2023p
- Natural Stacks Mood Stack MagTech Magnesium and Serotonin Brain Food
- Now Calm & Focus with Zembrin & GABA
- Cymbiotika Golden Mind
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- The gut-brain axis comes of age
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