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Herbs & Botanicals 2020 market data: 17.3% growth & $11.2 billion. Find experts insights on 'why'.
Herbs & Botanicals: $11.2B & up 17.3% in 2020

November 2018: Functional Food


Issue highlights:
- The transition from fortified function to inherently functional continues to gain steam
- Getting the dosage right in functional food comes with regulatory and marketing complications
- Regulators putting up obstacles at state and federal levels for CBD products
- RTD functional beverages crossing from sports nutrition to other categories
- Sleep rituals changing as sleep supplements delivery formats evolve
- Coconut oil health claims taking heat from academics
+ a Q&A with Hippie Food author Jonathan Kauffman and more