In the Market Overview Issue, Nutrition Business Journal takes a wide-angle view of the current supplement landscape, examining the rebound of core categories, the evolving policy environment, and the global forces testing the industry's resilience.

This issue explores how the supplement market is finding stability after years of disruption, but still faces complex challenges—including trade tensions, shifting regulatory priorities, and consumer uncertainty. From solid gains in legacy categories like vitamins to headline-making moves in Washington, NBJ provides the context and analysis needed to navigate this pivotal year.

Featured pieces include:

• A look at how shifting tariffs and trade dynamics are impacting supply chains and ingredient costs
• Insight into MAHA and what new federal leadership could mean for supplements and functional products
• Data-backed commentary on where growth is happening—and where cracks are beginning to show

Whether you're focused on innovation, policy, or performance, the Market Overview Issue delivers the clarity and foresight to help you move forward with confidence.