Methodology
Methodology
The go-to source for tracking sales and product trends in the natural and organic products industry
We track:
what people are buying | where they're buying it | why they're buying it
Multi-input Data Model
Our unique data model reduces the risk of relying on a single data source to guide your business. The way we bring the numbers and analysis together is unique and strengthened by long-standing relationships and access to privately-held business intelligence.
Our Comprehensive View of the Industry
NBJ defines the natural and organic products industry as including dietary supplements, natural and organic food and beverage, functional food and beverage, and natural and organic personal care and household products.
Natural & Organic Products Industry
6 Sales Channels
Supplements
6 Product Categories
Natural & Organic Food & Beverage
8 Product Categories
Natural Food & Beverage
Organic Food & Beverage
Natural & Organic Personal Care & Household Products
12 NOPC Categories
6 Household Categories
Functional Foods
8 Product Categories
Dietary Supplements
6 Sales Channels
Natural & Specialty Retail
Mass Market Retail
Internet
Practitioner*
MLM/Networking Marketing
Mail Order/ DRTV/Radio
*NBJ's tracking of the Practitioner channel is unique and we estimate this channel makes up roughly 10% of supplement industry sales each year
6 Product Segments
Vitamins
Minerals
Herbs & Botanicals
Sports Nutrition
Specialty
Meal Replacement
22 Condition Specific Categories
General Health
Cold/Flu Immune
Sports/Energy/Weight Management
Brain/Cognitive
Men’s Health
Sleep Support
Women’s Health
Mood/Stress
Children’s Health
Menopause
Pre/Postnatal
Heart Health
Healthy Aging
Joint Health/ Inflammation
Liver & Detox
Sexual Health
Bone Health
Gastrointestinal Health
Cancer Prevention
Diabetes
Hair/Skin/Nails
Eye Health
NBJ Forecasts
You can’t run your business simply by looking at what has happened in the past. Smart companies look to future market trends. Thus, NBJ estimates generally include 3 to 5 years of industry forecasts to help executives construct market-based business plans.