Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ work...

Smart brands are wondering: What motivates eaters in 2022? What key nutritional categories and habits are consumers gravitating toward (or avoiding...

Dietary supplements focused on the microbiome (pre-, post-, syn- and probiotics) have shown uneven growth in recent years, with probiotics falling ...

What types of supplements are people buying, and why? Consumers continue to reach for more supplements than ever before and that dynamic plays out ...

The annual Supplement Business Report is a keystone reference for understanding how the industry developed in the past year and forecasting where i...

LETTER FROM NBJ: THE PERSPECTIVE OF PRIVILEGE We often hear about the advantage, militarily and figuratively, of the “the higher ground,” but the v...

Last month, we explored how the challenging economy and changing consumer attitudes are impacting sales channels. This issue continues the discussi...

After the 2020 revolution in channel shifts, 2022 is time to build long-term strategies and  partnerships. Supplements have appeared recession proo...

Reading the 2021 sales numbers for the condition-specific supplements markets is almost like reading the headlines, or at least connecting the dots...