As hopes for a clear end to the pandemic faded away throughout 2021, the global supplement market continued to grow faster than even we could hav...

Are you seeing anecdotal trends in your consumer habits, but haven't been able to back them up with market data? Well, that's where NBJ comes in.  ...

From the hippie aisle to the mainstream – herbs and botanicals sales are growing faster than ever, and this report is a must-have for understanding...

What types of supplements are people buying, and why? The meteoric growth of the supplement industry in 2020 has been the focus of NBJ's analysis...

Following a historic year of growth in the supplement industry, the 2021 edition of NBJ's keystone report tackles the question on everyone’s mind...

Digital tools made it possible for the supplement industry to meet the needs of consumers when they had few places to turn, and now those tools loo...

The global supply chain has never been as relevant as it is now, and this issue examines the changing supply chain problems, and how these issues a...

Features: Don’t talk about vaccines - Supplement brands wary to wade into the fray, for two big reasons TikTok isn’t going anywhere - How brands...

Features: The precedent of peril - With the COVID pandemic well into its second year, the supplement industry has gotten used to adapting and as ...

Features The big challenges of being big - As the supplement industry grows, younger generations question the values of big business Value brand...