The current economic climate is challenging as inflation precedes a likely recession. The most frequent question we’re receiving right now is, How ...

Herbs and botanicals sales have once again surpassed the overall supplement industry, with growth at 9.7% and 7.5% respectively. Are you looking to...

Understand the dynamics behind which supplements are selling where around the world. Global supplement sales grew 6.7% to $168.96 billion last year...

Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ work...

Smart brands are wondering: What motivates eaters in 2022? What key nutritional categories and habits are consumers gravitating toward (or avoiding...

The 2021 headline in the MIT Technology Review is one that could sound optimistic to the casual reader and simultaneously infuriating to supplement...

The business of trends might best be approached with both data and discernment. Consumer research in an age of cell phones and caller ID is called ...

» Longevity is front-and-center in the doctor community as a topic of high consumer relevance, and a growing roster of brands are positioning aroun...

If times get tight, consumers might need to be reminded why it’s important to keep dietary supplements on the shopping list. The pandemic was a goo...

  Every headline in the news scroll carries some element of nutritional need, many that the industry is in a position to help address. In Supplemen...