Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredie...

In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition a...

Browse the aisles of your local retailer, ecommerce store, or natural products trade show, and you'll notice jars of pills are no longer as ubiquit...

Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to h...

Plant-based has officially hit mainstream, but it's still growing, and full of opportunities to respond to this new market, with both consumers who...

The pandemic’s persistence boosted 2021 supplements growth beyond early projections. We now estimate 7.4% growth for supplements in 2021, bringing ...

The combined active lifestyle and weight management categories in supplements rebounded from 4.3% growth in 2020 to 20.6% growth in 2021 by NBJ est...

Entering the third year of the COVID pandemic, connection has become an all-too precious commodity. Battered by a blur of remote work, we cling to ...

Digital tools made it possible for the supplement industry to meet the needs of consumers when they had few places to turn, and now those tools loo...