A comprehensive analysis of this dynamic and evolving category in the supplement industry. This report provides insights into men's, women's, and non-gendered sexual health supplement sales, exploring the consumer trends pushing growth.

Release Date: 1/23/25

A deep dive into the gut health condition category. Sales and growth for gastrointestinal health supplements, including pre/pro/synbiotics, enzymes and fiber. Consumer survey data extending to other body systems including the gut-brain axis and the gut-skin axis.

Release Date: 2/26/25

Focuses on herb and botanical sales across categories and conditions. Also features sales and growth data for top 50 herbs and botanicals in the U.S. and in-depth breakouts for top trends, including top herbal ingredients for top conditions plus expanded mushrooms and ayurveda data. Consumer survey data across these categories, focusing on trends over time and forward-looking themes.

Release Date: 4/9/25

NBJ’s most in-depth supplement report focuses on both category and channel, as well as the top 50 companies by revenue. Covered subcategories include vitamins, minerals, herbs and botanicals (e.g., combination formulas, single herbs), sports nutrition (e.g., powders, RTDs), meal replacements and specialty supplements (e.g., collagen, probiotics, omega-3s, CoQ10).
 
Release Date: 5/21/25

Focuses on supplements across health conditions, including sales and growth for overall condition and top six nutrients for each. Twenty-two conditions covered, including cold/flu/immunity, heart health, gastrointestinal health, bone and joint health, women’s/men’s/children’s health, healthy sleep, hair/skin/nails, brain health and mood and mental health. 

Release Date: 7/2/25

Focuses on supplements and functional foods targeting sports performance, active lifestyle, esports/gaming and weight management. Market sizing and growth data for sports functional beverages, sports hydration and energy beverages, sports supplements, weight management supplements and meal replacements. 

Release Date: 9/10/25

The only NBJ Report that features data outside the U.S. Focuses on sales and growth of finished product supplements, including category-specific data across 22 countries/regions worldwide, presenting preliminary data for 2024. Countries and regions covered include China, Japan, India, Latin America, Middle East and Africa, Eastern Europe/Russia, Western Europe (plus 10 counties detailed), Australia/New Zealand, United States and Canada. In-depth company profiles on top global supplement brands. List of top 15 global companies by revenue.

Release Date: 10/15/25