Supplement Business Report 2025
The 2025 Supplement Business Report is your go-to resource for navigating an industry in flux—backed by 179 exclusive data charts, 33 in-depth company profiles, and insights from eight emerging brands to watch. In a year defined by economic uncertainty, shifting consumer behavior, and rapid innovation, this report delivers the clarity executives need to make strategic decisions with confidence.
Often referred to as the “bible of the industry,” NBJ’s flagship report combines unmatched sales and growth data with expert commentary that brings market dynamics into focus. Inside, you’ll find detailed breakdowns of category and ingredient performance—tracking everything from vitamin A to zinc—and robust channel analysis across mass market, natural, and e-commerce.
Each chapter includes:
- Top Thoughts – Quick-hit insights on market-shaping trends.
- Market Manifestations – Real-world product examples that reflect industry evolution.
- Action Items – Strategic takeaways for executives, marketers, and product developers.
Whether you’re preparing for a product launch, assessing supply chain resilience, or identifying the next high-growth format, the 2025 Supplement Business Report gives you the data and perspective to lead with confidence. This is more than a report—it’s your roadmap for what’s now and what’s next in supplements.
