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Condition Specific Report 2025

In a year when consumers might be balancing their concerns about their health against concerns about the economy, the 2025 Condition Specific Report provides data and detailed insights into how that balance could play out. With the fastest growing conditions matched against conditions where growth may be slower but opportunities for innovation abound, the report can be considered a guide to where ingredient developers and finished-product marketing teams might best put their resources. 

This comprehensive report features 133 data charts and offers an in-depth analysis of the top 22 conditions driving supplement sales including cold/flu/immunity, heart health, gut health, bone and joint health, women’s/men’s/children’s health, sleep support, hair/skin/nails, cognitive health and mental health. This report provides a thorough understanding of the why behind market dynamics, in addition to highlighting the key ingredients and top sales channels for each condition.  

Key Features: 

  • Historical and Future Sales Data: Analyze sales data from 2019 to 2027, giving you a broad perspective on market performance and future projections. 

  • Top Conditions: Gain insights into the leading health conditions driving supplement sales, including detailed breakdowns of top ingredients used and the most effective sales channels to target each condition. 

  • Growth Tracking: See how the top 5 fastest-growing conditions from 2023 compared to NBJ’s estimates for 2024. 

  • New data The Healthy Aging market is being transformed by NAD precursors and NBJ is breaking down the sales and growth in the NAD market for the first time. 

This report allows you to understand the evolving landscape of the supplement industry and the factors influencing consumer purchasing decisions. Discover which ingredients are most popular for specific health conditions and how their popularity is changing over time. Learn about the most effective sales channels for each condition, helping you optimize your marketing and distribution strategies. 

Equip yourself with the knowledge to make informed decisions and capitalize on emerging opportunities with the 2025 Condition Specific Report. 

Sales, growth, and analysis across these health conditions

NBJ