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Sexual and Hormonal Health Report 2024

Consumers are taking charge of their sexual wellness like never before, and this report has the data and insights to ensure your brand meets the demand. 

Dive into the first-ever Sexual and Reproductive Health Report from NBJ, a comprehensive analysis of this dynamic and evolving category in the supplement industry. This report provides insights into men's, women's, and non-gendered sexual health supplement sales, exploring the consumer trends pushing growth. 

Key Benefits You'll Gain from This Report:

  • Understand Market Growth and Trends:
    Access 50 market sizing charts tracking supplement sales across mass market, natural and specialty, and e-commerce sales channels over six years.

  • Gain Consumer Insights:
    Explore 47 consumer survey charts revealing attitudes, purchasing behaviors, and preferences for sexual and reproductive health supplements.

  • Enhance Product Development:
    Leverage a Top 10 Ingredients List for supplements to align with market demands.

Don’t miss your chance to stay ahead in this rapidly evolving market. The Sexual and Reproductive Health Report not only uncovers emerging opportunities in sexual health and menopause supplements, but also provides tailored action items to help you capitalize on these trends. With comprehensive data, consumer insights, and ingredient analysis, this report is an invaluable resource for product developers, marketers, and industry leaders looking to innovate and thrive. Purchase your copy today and position your business at the forefront of this evolving category.

Executive overview
Top thoughts
  • Key highlights and takeaways from the report.
Market sizing: Evolving opportunities
  • Sexual Health vs. total supplement sales and growth, 2019-2027e
  • Sexual Health supplement sales and growth, 2019-2027e
  • Sexual Health supplement sales by top 10 ingredients, 2019-2027e
Trending ingredients: What's hot and why
  • Sexual Health supplement growth by top 10 ingredients, 2019-2027e
  • Sexual Health supplement sales by category, 2019-2027e
  • Sexual Health supplement growth by category, 2019-2027e
  • Sexual Health supplement sales by channel, 2019-2024p
  • Sexual Health supplement growth by channel, 2019-2024p
  • Sexual Health supplement market share by channel, 2019-2024p
  • Top 10 Sexual Health supplement ingredients by market share, 2024p
  • General Sexual Health vs. total supplement sales and growth, 2019-2027e
  • General Sexual Health supplement sales and growth, 2019-2027e
  • Top 10 General Sexual Health supplement ingredients by market share, 2024p
  • General Sexual Health supplement sales by top 10 ingredients, 2019-2027e
  • General Sexual Health supplement growth by top 10 ingredients, 2019-2027e
  • General Sexual Health supplement sales by channel, 2019-2024p
  • General Sexual Health supplement growth by channel, 2019-2024p
  • General Sexual Health supplement market share by channel, 2019-2024p
  • How often consumers experience sexual or reproductive health concerns
  • How often consumers experience sexual or reproductive health concerns, by generation
Market manifestations
  • Alice Happy Ending
  • Quicksilver Scientific Core Hormone Support
  • BabyRx Him + Her Fertility Bundle
Men
Top thoughts
  • Key highlights and takeaways from the report.
Market sizing: Show me the money
  • Men's Sexual Health vs. total supplement sales and growth, 2019-2027e
  • Men's Sexual Health supplement sales and growth, 2019-2027e
  • Top 10 Men's Sexual Health supplement ingredients by market share, 2024p
  • Men's Sexual Health supplement sales by top 10 ingredients, 2019-2027e
  • Men's Sexual Health supplement growth by top 10 ingredients, 2019-2027e
  • Men's Sexual Health supplement sales by channel, 2019-2024p
  • Men's Sexual Health supplement growth by channel, 2019-2024p
  • Men's Sexual Health supplement market share by channel, 2019-2024p
Consumers surveys: Inside the male mind
  • Men's top sexual/reproductive health concerns
The hormone revolution
  • Men's top sexual/reproductive health concerns, by generation
  • How men are addressing their sexual/reproductive health concerns
  • How men are addressing their sexual/reproductive health concerns, by generation
  • Supplement ingredients men are taking for sexual/reproductive health concerns
  • Men's satisfaction with sexual/reproductive health supplements
  • Where men are purchasing sexual/reproductive health supplements
  • Men's preferences for sexual/reproductive health supplement delievery formats
  • Men's preferences for sexual/reproductive health supplement delievery formats, by generation
  • Where men are learning about sexual/reproductive health
  • Where men are learning about sexual/reproductive health, by generation
  • How often men with concerns about sexual/reproductive health consumer supplements
  • How often men with concerns about sexual/reproductive health consumer supplements, by generation
  • Men's satisfaction with products addressing sexual/reproductive health
  • Men's satisfaction with products addressing sexual/reproductive health, by generation
  • What would increase men's satisfaction in sexual/reproductive health products
  • Men's key priorities when choosing sexual/reproductive health products
  • Men's key priorities when choosing sexual/reproductive health products, by generation
  • Percentage of men who have had hormone levels tested in the past year
  • Percentage of men who have had hormone levels tested in the past year, by generation
  • Hormones men have had tested
  • Men's interest in hormone testing
The hormone revolution
  • Carlson Nutra-Support Prostate
  • Gaia Herbs Male Libido
  • Bird&Be The Powers for Males
  • InnoSupps Nitro Wood Magnum
Women
Top thoughts
  • Key highlights and takeaways from the report.
Market sizing: Breaking it down
  • Women's Sexual Health vs. total supplement sales and growth, 2019-2027e
  • Women's Sexual Health supplement sales and growth, 2019-2027e
  • Top 10 Women's Sexual Health supplement ingredients by market share, 2023
  • Women's Sexual Health supplement sales by top 10 ingredients, 2019-2027e
  • Women's Sexual Health supplement growth by top 10 ingredients, 2019-2027e
  • Women's Sexual Health supplement sales by channel, 2019-2024p
  • Women's Sexual Health supplement growth by channel, 2019-2024p
  • Women's Sexual Health supplement market share by channel, 2019-2024p
Consumer survey: What women want
  • Pre- and Postnatal Health vs. total supplement sales and growth, 2019-2027e
  • Pre- and Postnatal Health supplement sales and growth, 2019-2027e
  • Top 10 Pre- and Postnatal Health supplement ingredients by market share, 2019-2024p
Hormone testing: Opportunity knocking
  • Pre- and Postnatal Health supplement sales by top 10 ingredients, 2019-2027e
  • Pre- and Postnatal Health supplement growth by top 10 ingredients, 2019-2027e
  • Pre- and Postnatal Health supplement sales by channel, 2019-2024p
  • Pre- and Postnatal Health supplement growth by channel, 2019-2024p
  • Pre- and Postnatal Health supplement market share by channel, 2019-2024p
  • Menopause vs. total supplement sales and growth, 2019-2027e
  • Menopause supplement sales and growth, 2019-2027e
  • Top 10 Menopause supplement ingredients by market share, 2024p
  • Menopause supplement sales by top 10 ingredients, 2019-2027e
  • Menopause supplement growth by top 10 ingredients, 2019-2027e
  • Menopause supplement sales by channel, 2019-2024p
  • Menopause supplement growth by channel, 2019-2024p
  • Menopause supplement market share by channel, 2019-2024p
  • Women's top sexual reproductive health concerns
  • Women's top sexual reproductive health concerns, by generation
  • How women are addressing their sexual reproductive health concerns
  • How women are addressing their sexual reproductive health concerns, by generation
  • Supplement ingredients women are taking for sexual reproductive health concerns
  • Women's satisfaction with sexual reproductive health supplements
  • Where women are purchasing sexual reproductive health supplements
  • Women's preferences for sexual reproductive health supplement delivery formats
  • Women's preferences for sexual reproductive health supplement delivery formats, by generation
  • Where women are learning about sexual reproductive health
  • Where women are learning about sexual reproductive health, by generation
  • How often women concerned with sexual/reproductive health consume supplements
  • How often women concerned with sexual/reproductive health consume supplements, by generation
  • Women's satisfaction with products addressing sexual/reproductive health
  • Women's satisfaction with products addressing sexual/reproductive health, by generation
  • What would increase women's satisfaction in sexual/reproductive health products
  • Women's key priorities when choosing sexual/reproductive health products
  • Women's key priorities when choosing sexual/reproductive health products, by generation
  • Percentatge of women who have had hormone levels tested in the past year
  • Percentatge of women who have had hormone levels tested in the past year, by generation
  • Hormones women have had tested
  • Hormones women have had tested, by generation
  • Women's interest in hormone testing
Market manifestations
  • Knowell
  • Nature's Bounty Intimacy Booster
  • Fairhaven Health FerilAid Multivitamin for Women
  • Bonafide Ristela
  • Alloy Synbiotic
  • Nordic Naturals Omega Woman
  • Boiron Cyclease Cramps
  • Perelel Mom Multi Support Pack
Acknowledgments and definitions
Acknowledgments and definitions
  • Acknowledgments
  • Research methodology
  • Copyright
  • Definitions
NBJ

Over 90 Data Charts

Generational and Gendered Consumer Data

Top 10 Ingredients

Raw Data + PPT Slides

Table of Contents

Access more details for each chapter and its  data charts and company profiles.

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The NBJ model pulls from myriad data sources, outlined in the methodology at the end of this report. Critical to our outputs is our partnership with SPINS, which powers our retail data and understanding and whose Amazon data supports our e-commerce projections.

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Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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