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The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth


The go-to source for tracking sales and product trends in the natural and organic products industry

We track:
what people are buying  |  where they're buying it  |  why they're buying it 

Multi-input Data Model

Our unique data model reduces the risk of relying on a single data source to guide your business. The way we bring the numbers and analysis together is unique and strengthened by long-standing relationships and access to privately-held business intelligence.

POS Data, Surveys, Interviews, Public Financials, Industry Experience, Articles, Press Releases, Research Services

Our Comprehensive View of the Industry 

NBJ defines the natural and organic products industry as including dietary supplements, natural and organic food and beverage, functional food and beverage, and natural and organic personal care and household products .

Natural & Organic Products Industry

Dietary Supplements

NBJ Forecasts

You can’t run your business simply by looking at what has happened in the past. Smart companies look to future market trends. Thus, NBJ estimates generally include 3 to 5 years of industry forecasts to help executives construct market-based business plans.