Reports

How has the practitioner channel shifted over the past few years? What metrics do practitioners use to prescribe supplements to patients? Answer th...

How do women’s attitudes towards health/nutrition vary from generation to generation? What are the motivations behind women’s buying behavior? This...

How receptive are supplement users to natural alternatives? What is the landscape of the herbal ingredient market? The 2023 Herbs and Botanicals re...

Is your business global? Do you want to stay up-to-date on the dynamics behind which supplements are selling where around the world? The Global Sup...

Functional food and beverage is now a $92 billion industry projected to grow incrementally and reach $106.93 billion in 2026. Although sales have l...

Discover what trends have staying-power, where the innovation is, and how your competition is positioning themselves with the 2024 Trends & Inn...

What types of supplements are people buying, and why? Get the Condition Specific Report to study the driving factors behind how categories are perf...

The Delivery Format Report is the go-to resource for everything you need to know on long lasting trends within the industry. We examine the perform...

One of NBJ’s most looked forward to times of the year is the release of our annual Supplement Business Report and the launch for the 2023 update is...

Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.  In...

When faced with the uncertainty of the economic climate, the sports nutrition and weight management industry remained resilient throughout the yea...

When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect ...

The current economic climate is challenging as inflation precedes a likely recession. The most frequent question we’re receiving right now is, How ...

Herbs and botanicals sales have once again surpassed the overall supplement industry, with growth at 9.7% and 7.5% respectively in 2021 with simila...

Understand the dynamics behind which supplements are selling where around the world. Global supplement sales grew 6.7% to $168.96 billion last year...

Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ work...

Smart brands are wondering: What motivates eaters in 2022? What key nutritional categories and habits are consumers gravitating toward (or avoiding...

Dietary supplements focused on the microbiome (pre-, post-, syn- and probiotics) have shown uneven growth in recent years, with probiotics falling ...

Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredie...

In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition a...

Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to h...

Are you seeing anecdotal trends in your consumer habits, but haven't been able to back them up with market data? Well, that's where NBJ comes in.  ...

From the hippie aisle to the mainstream – herbs and botanicals sales are growing faster than ever, and this report is a must-have for understanding...

NBJ is excited to debut this new Active Lifestyle Report, taking the place of the Sports Nutrition & Weight Management Report. With a shift in ...