Reports

The annual Supplement Business Report is a keystone reference for understanding how the industry developed in the past year and forecasting where i...

Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredie...

In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition a...

Browse the aisles of your local retailer, ecommerce store, or natural products trade show, and you'll notice jars of pills are no longer as ubiquit...

Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to h...

Plant-based has officially hit mainstream, but it's still growing, and full of opportunities to respond to this new market, with both consumers who...

As hopes for a clear end to the pandemic faded away throughout 2021, the global supplement market continued to grow faster than even we could hav...

Are you seeing anecdotal trends in your consumer habits, but haven't been able to back them up with market data? Well, that's where NBJ comes in.  ...

From the hippie aisle to the mainstream – herbs and botanicals sales are growing faster than ever, and this report is a must-have for understanding...

What types of supplements are people buying, and why? The meteoric growth of the supplement industry in 2020 has been the focus of NBJ's analysis...

Following a historic year of growth in the supplement industry, the 2021 edition of NBJ's keystone report tackles the question on everyone’s mind...

NBJ is excited to debut this new Active Lifestyle Report, taking the place of the Sports Nutrition & Weight Management Report. With a shift in ...

What happened to hemp? The hemp and CBD category has undergone an accelerated maturation process in the past year, and it's easy to point the fing...

The nearly $3 billion gastrointestinal health market was the fastest growing category (among the 22 conditions tracked by NBJ) in 2015. By 2019 it ...

The practitioner sales channel - that is, supplements sold by healthcare practitioners and health clubs - accounts for almost 10% of annual supplem...

What does personal care look like during a pandemic - and how can your business adapt to meet the needs of the new personal care consumer? In 2020,...

What does the future hold for the immunity category in the health and nutrition industry? NBJ's Immune Health Report is the first report of its kin...

Raw materials are the foundation of your business. Everything you make relies on the materials you use, and on your understanding of this crucial s...

In an omnichannel continuum that includes same-day delivery, cashierless grab-and-go stores, curbside pickup, meal kits, mobile ordering, self-sca...