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Practitioner Report 2023
Supplement industry sales by channel 2022
Practitioner Channel vs total supplement sales and growth
Virtual visits as a percentage of total visits
Percent of practitioners seeing 80% or more of their patients via telehealth
Respondent knowledge by age group
Practitioner Report 2023
Supplement industry sales by channel 2022
Practitioner Channel vs total supplement sales and growth
Virtual visits as a percentage of total visits
Percent of practitioners seeing 80% or more of their patients via telehealth
Respondent knowledge by age group

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Practitioner Report 2023

$2,495.00

How has the practitioner channel shifted over the past few years? What metrics do practitioners use to prescribe supplements to patients? Answer these questions and more with the Practitioner Report, back for the first time since 2020.

Unlock a comprehensive understanding of the practitioner sales channel within the dynamic supplements industry through the meticulously researched and data-driven Practitioner Report. This report delves into the nuances of the practitioner sales ecosystem, offering a strategic roadmap for investors and supplement providers to navigate and optimize their engagement with healthcare professionals.

Benefit from the perspectives of over 1,900 practitioners through our extensive survey results. This practitioner-centric data shows the challenges and preferences practitioners have in the supplement industry. Explore insights that can inform effective collaboration strategies and elevate engagement between supplement providers and healthcare professionals.

The 2023 Practitioner Report is an indispensable tool for practitioner brands and industry stakeholders seeking to make informed decisions, optimize their market positioning, and foster collaborative relationships in the ever-evolving supplements landscape. As a trusted resource, NBJ empowers you to stay ahead in a competitive market by leveraging data-driven insights to drive strategic decisions.


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Over 150 Data Charts

30 Company Profiles

22 Health Conditions Tracked

Raw Data + PPT Slides

Sales, growth, and analysis across these health conditions

Table of Contents

Download the Table of Contents

Executive Overview

Beauty from within

Bone health

Brain health

Cold, flu and immunity

Gastrointestinal health

Women’s general health

Men’s general health

Children’s general health

Healthy aging

Healthy sleep

Heart health

Liver health and detox

Joint health

Menopause

Mood and mental health

Pre- and postnatal health

Sexual health

Eye health

Weight management

Company profiles

Related content

Acknowledgments and definitions

58 Exclusive Data Charts

1,917 active U.S. practitioners - surveyed October 2023

275 practitioner visitors who directly purchased supplements within the past year - surveyed July 2023

Raw Data + PPT Slides

Table of Contents

Click through each chapter for detailed list of data charts and survey questions.

Download the Table of Contents

The Practitioner Channel

Practitioner Survey

Consumer Survey

Appendix: Practitioner survey

Company Profiles

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

Powered by

SPINS

Ecommerce model supported by

ClearCut Analytics

Our unique methodology tells you

  • what people are buying
  • where they're buying it
  • why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts 

Explore Our Unique Model

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

Trusted by:

Glanbia
DSM
Lonza
NOW
Pharmavite

Featured in:

Entrepreneur
Washington Post
Consumer Reports
Fast Company
Yahoo Finance