Different cultural attitudes towards natural health running up against a range of regulations and economic challenges make the global supplement market confoundingly difficult to navigate, but the challenge has never been greater than what brands are encountering in 2025. Trump administration tariffs scrambling long-established trade relationships, and different combinations of inflation and stalled or thriving economies mixing up the map, mean the business intelligence provided in the new NBJ Global Supplement Business is a must-have for internationally focused brands.

The report provides sales and growth data in 109 charts across nine chapters, breaking the globe into 22 regional or country-by-country markets. Those industry-best numbers are delivered alongside expert insight made possible by NBJ's deep connections across the industry. In an already-complicated global landscape made suddenly more complex, NBJ's global data and perspective provide the guidance executives need to find the opportunities in a whole new set of challenges.

Official release date: October 15, 2025