With 160 data charts exploring every aspect of the industry, the 2024 Supplement Business Report leaves no stone unturned to capture the complexity of the supplement market.

Category Dynamics: Explore the following six categories (vitamins, minerals, herbs and botanicals (e.g., combination formulas, single herbs), sports nutrition (e.g., powders, RTDs), meal supplements, and specialty supplements (e.g., collagen, probiotics, omega-3s, CoQ10) that make up the supplement industry. Dive into Sports Nutrition’s success as the fastest-growing category, closely followed by Specialty Ingredients.

Delivery Format Trends: Explore the diverse array of delivery formats shaping the supplement market. Track trends across 15 delivery formats, from capsules to powders, gummies to beverages, and see how these delivery formats perform in each sales channel. The rising popularity of hydration and energy drinks highly contributed to Sports Nutrition’s success as a category.

Sales Channel Parity: Discover why E-commerce has surged back to the top as the fastest-growing sales channel, surpassing Mass Market Retail. With 36 in-depth company profiles and a Top 50 Company List at your fingertips, you'll gain a comprehensive understanding of how industry leaders are navigating this shifting terrain.

If you're ready to elevate your understanding of the industry, anticipate future developments, and make informed decisions, the 2024 Supplement Business Report is your ultimate companion. Don't just observe the market – lead it. Get your copy today and embark on a journey to success.

Subscribers receive 10% off!

Not a subscriber?

Learn More

Already a subscriber?

Email nbjsubscriptions@newhope.com for your discount

Each chapter contains action items to bring the insights into your day-to-day