Meet the Team
NBJ is the leading provider of data, analysis and insight for the health and nutrition industry.
VP, Business Insights
Eric J. Pierce is Vice President of Business Insights for Informa Markets. Eric leads New Hope Network’s Content, Data, & Insights team, with three areas of focus: 1) creating engaging, informative, and unique analytic content supporting responsible growth of the industry, 2) leading New Hope’s marketplace insights function guiding internal innovation and strategy, and 3) overseeing Nutrition Business Journal (NBJ) and NEXT businesses.
Content & Insights Director
An award-winning writer and seasoned natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler manages the NBJ business with a keen focus on the what, where and why of the dietary supplement market.
Cindy Van Schouwen
Senior Business Development Manager
Cindy Van Schouwen is the Business Development Manager of New Hope's Nutrition Business Journal. She manages NBJ's report and data sales and is a primary touchpoint for the NBJ subscriber community.
Ashley Patterson is the Sales Associate for New Hope’s Nutrition Business Journal. She plays a supportive role to the Business Development Manager and works closely with current and prospective clients to help expand the NBJ brand.
As Nutrition Business Journal's editor-in-chief, Rick Polito writes about the trends, deals and developments in the natural nutrition industry, looking for the little companies coming up and the big money coming in. An award-winning journalist, Polito knows that facts and figures never give the complete context and that the story of this industry has always been about people.
Erika Craft, industry analyst for Nutrition Business Journal, is passionate about marketing analytics and research, with a focus on the health and wellness industry. Erika holds a Bachelors in Science in Marketing from Salisbury University and a Master’s in Science degree in Marketing, with a focus in analytics, from the University of Texas at Dallas.
Lead Market Analyst
Amanda is responsible for supporting research, intelligence and insights for the health, wellness and natural products industry. She is a research professional with more than 10 years of experience in the fields of consulting and food systems analyses.
The author of four books, Robyn Lawrence has written in the natural lifestyle, food and wellness space since she helped launch Natural Home magazine in 1999. She was Natural Home’s editor-in-chief for 11 years and has been an editor for several national magazines, including Mother Earth News and Herb Companion. As senior editor for NBJ, she writes articles and contributes to report content.
Market Research Manager
Basia has over 15 years of experience in planning and implementing quantitative and qualitative custom research studies to guide strategic and tactical decision making. She provides research support for NBJ reports, syndicated research studies and custom research for clients in the natural food and wellness industry.
Hannah Esper is the Managing Editor for New Hope Network’s Nutrition Business Journal. She’s an editorial professional with more than 10 years’ experience of creating content strategies and overseeing their implementation process.