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Fueling Performance, Shaping Wellness: The Latest Trends in Sports Nutrition & Weight Management
The latest data: Sports Nutrition & Weight Management

About Us

Since 1996, NBJ has offered business intelligence and thought leadership to all levels of the nutrition industry. We do this with our market-defining data, our 11 annual journal issues and our in-depth market-sizing reports featuring data and insights across ingredients, health conditions and sales channels.

Meet the Team

Bill Giebler 

Content & Insights Director

An award-winning writer and seasoned natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler manages the NBJ business with a keen focus on the what, where and why of the dietary supplement market.

Rick Polito 


As Nutrition Business Journal's editor-in-chief, Rick Polito writes about the trends, deals and developments in the natural nutrition industry, looking for the little companies coming up and the big money coming in. An award-winning journalist, Polito knows that facts and figures never give the complete context and that the story of this industry has always been about people.

Cindy Van Schouwen

Senior Business Development Manager

(303) 519-5423

Cindy Van Schouwen is the Business Development Manager of New Hope's Nutrition Business Journal. She manages NBJ's report and data sales and is a primary touchpoint for the NBJ subscriber community.

Ashley Patterson

Sales Associate

(720) 601-9946

Ashley Patterson is the Sales Associate for New Hope’s Nutrition Business Journal. She plays a supportive role to the Business Development Manager and works closely with current and prospective clients to help expand the NBJ brand. 

Erika Craft

Market Research Analyst

Erika Craft, Market Research Analyst for Nutrition Business Journal, is passionate about marketing analytics and research, with a focus on the health and wellness industry. Erika holds a Bachelors in Science in Marketing from Salisbury University and a Master’s in Science degree in Marketing, with a focus in analytics, from the University of Texas at Dallas.

Robyn Lawrence

Senior Editor

The author of four books, Robyn Lawrence has written in the natural lifestyle, food and wellness space since she helped launch Natural Home magazine in 1999. She was Natural Home’s editor-in-chief for 11 years and has been an editor for several national magazines, including Mother Earth News and Herb Companion. As senior editor for NBJ, she writes articles and contributes to report content.  

Hannah Esper

Managing Editor

Hannah Esper is the Managing Editor for New Hope Network’s Nutrition Business Journal. She’s an editorial professional with more than 10 years’ experience of creating content strategies and overseeing their implementation process.  

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Gina Rainford

Marketing Coordinator

Gina Rainford is the Marketing Coordinator for Nutrition Business Journal. She designs promotional materials in the form of emails, social media posts, and digital ads. Gina graduated from the University of Denver with a major in Marketing and minor in Psychology.

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