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The industry's most-read report has arrived. Explore the 2023 Supplement Business Report.
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Generation X Consumer Snapshot
How Often Gen X Use Supplements
Generation X Consumer Snapshot
How Often Gen X Use Supplements

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Consumer Snapshot Report: Generation X


What do natural and organic products businesses need to know about Gen X consumers? What role do they play in the market overall? How can manufacturers, distributors, and retailers engage and entice them into buying their products? What are their values, needs, and behaviors when it comes to food and nutrition

Continuing the new series of Consumer Snapshot Reports, NEXT wove together data from multiple public and proprietary sources to create tailored information and insights for the natural and organic products industry, focused on understanding what makes Gen X consumers different and how companies can account for their unique characteristics when developing products, messaging, and marketing strategies.

The Generation X Consumer Snapshot provides a profile of who these consumers are, what they want from our industry, what influences their decision-making, and how businesses can reach themPurchase the consumer snapshot report now to learn more!

Key health concerns among these consumers results in some Gen Xers struggling to keep up.

Generation X marks a cultural inflection point

Generation X bridges the gap between older and younger generations

Explore these topics featured in the Generation X Consumer Snapshot

NEXT offers exclusive proprietary data, market intelligence and insider insights in health, wellness and natural products. Explore NEXT's special reports, exclusive guidebooks, and engaging consumer snapshots for our latest trends and findings within the health and nutrition.