Sports Nutrition and Weight Management provide the most aspirational contexts in the nutrition industry, with consumers striving to create a healthier, stronger, faster and higher energy future for themselves. For brands selling into categories that blur across the two markets, the 2025 Sports Nutrition and Weight Management provides a deep look at how those aspirations are playing out in supplement sales and which product categories consumers say they are focusing on to manifest these faster, fitter selves.

This comprehensive report features 139 sales data and consumer research charts and goes deep into sales trends on categories that range from hydration and energy drinks to creatine, weight loss pills and RTD protein beverages. The data goes beyond what’s selling, with a sales channel chapter detailing where it’s selling and consumer data that explains why it’s selling.

Key Features:

• Historical and Future Sales Data: Analyze sales data from 2020 to 2028, providing a broad perspective on market performance and future projections.
• Top Categories: See what the big categories like “sports supplements” are doing and then dive into the subcategories like protein powders and creatine.
• Consumer intentions: Enthusiasm is everything in how consumers approach sports performance, active lifestyles and weight management. In our proprietary consumer research, learn how that enthusiasm shows up in the market with answers on what they are buying, why they are buying it, where they are finding it and how they decide to try something new.
• New Data: Hydration and energy show no signs of ceasing explosive growth, while sales of meal replacements continue to dominate the weight management market.

This report guides executives, marketing teams and product developers across the evolving landscape of the supplement industry and the factors influencing consumer purchasing decisions in sports nutrition and weight management. Looking across famously trend-driven markets, the NBJ team explains which categories and subcategories are seeing the best growth and how that growth is intrinsically attached to complex channel dynamics. Market manifestations highlighting brands catching the market at the right time with the right products, action items targeted at important roles, and 18 company profiles on brands that are doing well in Sports Nutrition and Weight management round our the report.

Equip yourself with the knowledge to make informed decisions and capitalize on emerging opportunities with the 2025 NBJ Sports Nutrition and Weight Management Report.