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The industry's most-read report has arrived. Explore the 2023 Supplement Business Report.
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Natural Channel Shopper Consumer Snapshot Report
How Often Natural Channel Shoppers Use Supplements
Natural Channel Shopper Consumer Snapshot Report
How Often Natural Channel Shoppers Use Supplements

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Consumer Snapshot Report: Natural Channel


What do natural and organic products businesses need to know about Natural Channel Shoppers? What role do they play in the market overall? How can manufacturers, distributors, and retailers engage and entice them into buying their products? What are their values, needs, and behaviors when it comes to food and nutrition?

The fifth in our new series of Consumer Snapshot Reports, NEXT wove together data from multiple public and proprietary sources to create tailored information and insights for the natural and organic products industry, focused on understanding what makes Natural Channel Shoppers different and how companies can account for their unique characteristics when developing products, messaging, and marketing strategies.

The Natural Channel Shopper Snapshot provides a profile of who these consumers are, what they want from our industry, what influences their decision-making, and how businesses can reach them. Purchase the consumer snapshot report now to learn more!

Natural channel shoppers are often values-oriented and willing to spend more to match values

Greater availability of nutrient-dense superfoods & organic/clean label products makes the natural channel a draw

Natural Consumers are versed in how nutrition relates to their health

Explore these topics featured in the Natural Channel Consumer Snapshot

NEXT offers exclusive proprietary data, market intelligence and insider insights in health, wellness and natural products. Explore NEXT's special reports, exclusive guidebooks, and engaging consumer snapshots for our latest trends and findings within the health and nutrition.