The State of Natural Four-Year Update picks up where the State of Natural Report left off, offering market sizing projections from 2024 through 2028 on the following categories: Natural and organic food and beverages, Supplements, and Natural Living (Personal Care and Household).

This report combines NBJ’s proprietary market-sizing data with consumer and manufacturer research to help you fully understand the opportunities and challenges in the Natural and Organic CPG market.

The State of Natural, related to Expo West's most popular conference session, reports on the overall natural and organic industry and the challenges and opportunities facing natural and organic CPG brands. This report features data and insights based on the following categories: Natural functional food and beverage, Supplements, and Natural Living (Personal Care and Household).

This report also features five consumer surveys exploring attitudes and behaviors around new product discovery in the Natural and Organic CPG market. 

Functional food and beverage is now a $92 billion industry projected to grow incrementally and reach $106.93 billion in 2026. Although sales have leveled off after record growth during the pandemic, the market looks poised for plenty of expansion.

This report combines NBJ’s proprietary market-sizing data with consumer and manufacturer research to help you fully understand the opportunities and challenges you face as you innovate in today’s market. It not only looks at the types of food and beverages and ingredients consumers are seeking and will seek in the future—but also how manufacturers are meeting consumer needs and how the two could better align to build a more robust market.

Get an edge on product discovery as you prepare for Expo East 2023.Our trend experts have done the prep work for you by reviewing thousands of brands planning to exhibit at Expo East, resulting in the NEXT Trend Guidebook. A curated list of exhibitors that standout or innovate within the industry’s hottest trends.

This guidebook details the key macro forces with their corresponding trends, and a focused list of companies with their category and link to their website. We encourage you to use this guidebook to navigate the trends relevant to you and identify brands you’re interested in exploring further.

Get an edge on product discovery as you prepare for attending Expo West 2023! Our trend experts have done much of the heavy lifting by reviewing thousands of brands planning to exhibit at Expo West, resulting in the NEXT Trend Guidebook. A curated list of exhibitors that standout or innovate within the industry’s hottest trends.

This guidebook details the key macro forces with their corresponding trends, and a focused list of companies with their category and link to their website. We encourage you to use this guidebook to navigate the trends relevant to you and identify brands you’re interested in exploring further.

What do natural and organic products businesses need to know about Gen Z consumers? What role do they play in the market overall? How can manufacturers, distributors, and retailers engage and entice them into buying their products? What are their values, needs, and behaviors when it comes to food and nutrition?

The first in a new series of Consumer Snapshot Reports, NEXT wove together data from multiple public and proprietary sources to create tailored information and insights for the natural and organic products industry, focused on understanding what makes Gen Z consumers different and how companies can account for their unique characteristics when developing products, messaging, and marketing strategies.

The Generation Z Consumer Snapshot provides a profile of who these consumers are, what they want from our industry, what influences their decision-making, and how businesses can reach them. Purchase the snapshot report now to learn more!

What do natural and organic products businesses need to know about Millennial consumers? What role do they play in the market overall? How can manufacturers, distributors, and retailers engage and entice them into buying their products? What are their values, needs, and behaviors when it comes to food and nutrition?

Continuing the new series of Consumer Snapshot Reports, NEXT wove together data from multiple public and proprietary sources to create tailored information and insights for the natural and organic products industry, focused on understanding what makes Millennial consumers different and how companies can account for their unique characteristics when developing products, messaging, and marketing strategies.

The Millennial Consumer Snapshot provides a profile of who these consumers are, what they want from our industry, what influences their decision-making, and how businesses can reach them. Purchase the snapshot report now to learn more!

What do natural and organic products businesses need to know about Gen X consumers? What role do they play in the market overall? How can manufacturers, distributors, and retailers engage and entice them into buying their products? What are their values, needs, and behaviors when it comes to food and nutrition?

Continuing the new series of Consumer Snapshot Reports, NEXT wove together data from multiple public and proprietary sources to create tailored information and insights for the natural and organic products industry, focused on understanding what makes Gen X consumers different and how companies can account for their unique characteristics when developing products, messaging, and marketing strategies.

The Generation X Consumer Snapshot provides a profile of who these consumers are, what they want from our industry, what influences their decision-making, and how businesses can reach them. Purchase the snapshot report now to learn more!