When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect against planetary threats, from climate change to deforestation to biodiversity loss.

NEXT built the Sustainability Marketing report that focuses on marketing challenges and opportunities around CPG brands’ sustainability efforts. This special report dives into best practices compiled from interviews with industry experts. Different generations gather their information in a multitude of ways and though the numbers of consumers gathering their information from social media continues to grow, Gen X and boomer's still learn more about brands at the grocery store.

Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ worked together to build the Trends & Innovation report that features unique data and analysis that quantify the hard-to-quantify inputs. Throughout this report you’ll be provided with predictive insights in the natural products industry to help you build a more resilient brand.

Explore 41 trends that have been identified and analyzed through a trend-ranking model synthesizing three major inputs which combine:
-Consumer attitudes
-Consumer behaviors
-Innovation activity seen at Natural Products Expos.

Smart brands are wondering: What motivates eaters today? What key nutritional categories and habits are consumers gravitating toward (or avoiding)? How does this differ by gender and generation and how has it changed over recent years?

The all new Ways of Eating Report, a research partnership between NBJ and NEXT Data & Insights, is here to answer these questions and more. To do so, we performed a robust survey of more than 2,500 US residents (nationally representative across key demographics) to find out the beliefs and behaviors behind why we eat what we eat… and when we do it. We look at nutrients, dietary regimens and lifestyle components for what people do to stay healthy, and we compare key data points to a similar survey performed in 2013 to see how these drivers have change over the last decade.

Get an edge on product discovery as you prepare for Expo East 2023.Our trend experts have done the prep work for you by reviewing thousands of brands planning to exhibit at Expo East, resulting in the NEXT Trend Guidebook. A curated list of exhibitors that standout or innovate within the industry’s hottest trends.

This guidebook details the key macro forces with their corresponding trends, and a focused list of companies with their category and link to their website. We encourage you to use this guidebook to navigate the trends relevant to you and identify brands you’re interested in exploring further.

Get an edge on product discovery as you prepare for attending Expo West 2023! Our trend experts have done much of the heavy lifting by reviewing thousands of brands planning to exhibit at Expo West, resulting in the NEXT Trend Guidebook. A curated list of exhibitors that standout or innovate within the industry’s hottest trends.

This guidebook details the key macro forces with their corresponding trends, and a focused list of companies with their category and link to their website. We encourage you to use this guidebook to navigate the trends relevant to you and identify brands you’re interested in exploring further.

What do natural and organic products businesses need to know about Gen Z consumers? What role do they play in the market overall? How can manufacturers, distributors, and retailers engage and entice them into buying their products? What are their values, needs, and behaviors when it comes to food and nutrition?

The first in a new series of Consumer Snapshot Reports, NEXT wove together data from multiple public and proprietary sources to create tailored information and insights for the natural and organic products industry, focused on understanding what makes Gen Z consumers different and how companies can account for their unique characteristics when developing products, messaging, and marketing strategies.

The Generation Z Consumer Snapshot provides a profile of who these consumers are, what they want from our industry, what influences their decision-making, and how businesses can reach them. Purchase the snapshot report now to learn more!

What do natural and organic products businesses need to know about Millennial consumers? What role do they play in the market overall? How can manufacturers, distributors, and retailers engage and entice them into buying their products? What are their values, needs, and behaviors when it comes to food and nutrition?

Continuing the new series of Consumer Snapshot Reports, NEXT wove together data from multiple public and proprietary sources to create tailored information and insights for the natural and organic products industry, focused on understanding what makes Millennial consumers different and how companies can account for their unique characteristics when developing products, messaging, and marketing strategies.

The Millennial Consumer Snapshot provides a profile of who these consumers are, what they want from our industry, what influences their decision-making, and how businesses can reach them. Purchase the snapshot report now to learn more!

What do natural and organic products businesses need to know about Gen X consumers? What role do they play in the market overall? How can manufacturers, distributors, and retailers engage and entice them into buying their products? What are their values, needs, and behaviors when it comes to food and nutrition?

Continuing the new series of Consumer Snapshot Reports, NEXT wove together data from multiple public and proprietary sources to create tailored information and insights for the natural and organic products industry, focused on understanding what makes Gen X consumers different and how companies can account for their unique characteristics when developing products, messaging, and marketing strategies.

The Generation X Consumer Snapshot provides a profile of who these consumers are, what they want from our industry, what influences their decision-making, and how businesses can reach them. Purchase the snapshot report now to learn more!