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The industry's most-read report has arrived. Explore the 2023 Supplement Business Report.
The 2023 Supplement Business Report is here
Millennial Consumer Snapshot Report
How Often Millennials Use Supplements
Millennial Consumer Snapshot Report
How Often Millennials Use Supplements

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Consumer Snapshot Report: Millennial


What do natural and organic products businesses need to know about Millennial consumers? What role do they play in the market overall? How can manufacturers, distributors, and retailers engage and entice them into buying their products? What are their values, needs, and behaviors when it comes to food and nutrition?

Continuing the new series of Consumer Snapshot Reports, NEXT wove together data from multiple public and proprietary sources to create tailored information and insights for the natural and organic products industry, focused on understanding what makes Millennial consumers different and how companies can account for their unique characteristics when developing products, messaging, and marketing strategies.

The Millennial Consumer Snapshot provides a profile of who these consumers are, what they want from our industry, what influences their decision-making, and how businesses can reach them. Purchase the consumer snapshot report now to learn more!

Stable and growing incomes supports spending more on brands that support their values

Millennials look for personalized information from multiple sources and make an educated decision

Millennials want to do it all—eat healthy, reward themselves, and protect the planet.

Explore these topics featured in the Millennial Consumer Snapshot

NEXT offers exclusive proprietary data, market intelligence and insider insights in health, wellness and natural products. Explore NEXT's special reports, exclusive guidebooks, and engaging consumer snapshots for our latest trends and findings within the health and nutrition.