Over 150 Data Charts
30 Company Profiles
22 Health Conditions Tracked
Raw Data + PPT Slides
Sales, growth, and analysis across these health conditions
General health
Women’s health
Men’s health
Children’s health
Gastrointestinal health
Liver health
Heart health
Healthy aging
Bone health
Joint health
Healthy sleep
Brain health
Mood and mental health
Vision
Beauty from within
Cold, flu and immunity
Pre- and postnatal
Menopause
Sexual health
Weight Management
Table of Contents
Download the Table of ContentsExecutive Overview
- Key highlights and takeaways from the report.
- Market share of top conditions, 2022
- Supplement sales by condition, 2018-2022
- Supplement sales by condition, 2023e-2026e
- Supplement growth by condition, 2018-2022
- Supplement growth by condition, 2023e-2026e
- Supplement market share by condition, 2018-2022
- Supplement market share by condition, 2023e-2026e
Beauty from within
- Key highlights and takeaways from the report.
- Beauty from within vs. total supplement sales and growth, 2018-2026e
- Beauty from within supplement sales and growth, 2018-2026e
- Top 6 beauty from within supplement ingredients by market share, 2022
- Beauty from within supplement sales by ingredient, 2018-2026e
- Beauty from within supplement growth by ingredient, 2018-2026e
- Beauty from within supplement sales, growth and market share by channel, 2020-2022
- Great Lakes Wellness Quick Dissolve Daily Beauty Collagen Peptides
- NeoCell Hair, Skin & Nails Beauty Builder Gummies
- OxyCeutics Gut to Glow
Bone health
- Key highlights and takeaways from the report.
- Bone health vs. total supplement sales and growth, 2018-2026e
- Bone health supplement sales and growth, 2018-2026e
- Top 6 bone health supplement ingredients by market share, 2022
- Bone health supplement sales by ingredient, 2018-2026e
- Bone health supplement growth by ingredient, 2018-2026e
- Bone health supplement sales, growth and market share by channel, 2020-2022
- Life Extension Bone Strength Collagen Formula
- Vital Proteins Bioactive Collagen Complex Bone and Joint Support
- Twinlab D3 1000 + K2 Dots
Brain health
- Key highlights and takeaways from the report.
- Brain health vs. total supplement sales and growth, 2018-2026e
- Brain health supplement sales and growth, 2018-2026e
- Top 6 brain health supplement ingredients by market share, 2022
- Brain health supplement sales by ingredient, 2018-2026e
- Brain health supplement growth by ingredient, 2017-2025e
- Brain health supplement sales, growth and market share by channel, 2020-2022
- Banyan Botanicals Focus Liquid Extract
- NOW Foods Triple Strength Astaxanthin
- Organifi Focus
Cold, flu and immunity
- Key highlights and takeaways from the report.
- Cold, flu, and immunity vs. total supplement sales and growth, 2018-2026e
- Cold, flu, and immunity supplement sales and growth, 2018-2026e
- Top 6 cold, flu, and immunity supplement ingredients by market share, 2022
- Cold, flu, and immunity supplement sales by ingredient, 2018-2026e
- Cold, flu, and immunity supplement growth by ingredient, 2018-2026e
- Cold, flu, and immunity supplement sales, growth and market share by channel, 2020-2022
- Aurora Nutrascience Liposomal Vitamin C
- Emergen-C Orange Support Immunity C
- LifeSeasons Clinical Immunity Quick-Start
Gastrointestinal health
- Key highlights and takeaways from the report.
- Gastrointestinal health vs. total supplement sales and growth, 2018-2026e
- Gastrointestinal health supplement sales and growth, 2018-2026e
- Top 6 gastrointestinal health supplement ingredients by market share, 2022
- Gastrointestinal health supplement sales by ingredient, 2018-2026e
- Gastrointestinal health supplement growth by ingredient, 2018-2026e
- Gastrointestinal health supplement sales, growth and market share by channel, 2020-2022
- Pendulum Butyricum
- Goli Nutrition Pre + Post + Probiotics Gummies
- NBPure Mag07
Women’s general health
- Key highlights and takeaways from the report.
- Women’s health vs. total supplement sales and growth, 2018-2026e
- Women’s health supplement sales and growth, 2018-2026e
- Top 6 women’s health supplement ingredients by market share, 2022
- Women’s health supplement sales by ingredient, 2018-2026e
- Women’s health supplement growth by ingredient, 2018-2026e
- Women’s health supplement sales, growth and market share by channel, 2020-2022
- MaryRuth’s Women’s 40+ Multi Liposomal
- Renew Life Women’s Care Gummy
- 1MD Nutrition BiomeMD for Women
Men’s general health
- Key highlights and takeaways from the report.
- Men’s health vs. total supplement sales and growth, 2018-2026e
- Men’s health supplement sales and growth, 2018-2026e
- Top 6 men’s health supplement ingredients by market share, 2022
- Men’s health supplement sales by ingredient, 2018-2026e
- Men’s health supplement growth by ingredient, 2018-2026e
- Men’s health supplement sales, growth and market share by channel, 2020-2022
- Iwi Men’s Complete Multi
- Friska Men’s Daily
- Centrum MultiGummies Men
Children’s general health
- Key highlights and takeaways from the report.
- Children’s health vs. total supplement sales and growth, 2018-2026e
- Children’s health supplement sales and growth, 2018-2026e
- Top 6 children’s health supplement ingredients by market share, 2022
- Children’s health supplement sales by ingredient, 2018-2026e
- Children’s health supplement growth by ingredient, 2018-2026e
- Children’s health supplement sales, growth and market share by channel, 2020-2022
- Hiyahealth Kids Daily Essential
- Smartypants Teen Guy Formula
- Nordic Naturals Children’s DHA
Healthy aging
- Key highlights and takeaways from the report.
- Healthy aging vs. total supplement sales and growth, 2018-2026e
- Healthy aging supplement sales and growth, 2018-2026e
- Top 6 healthy aging supplement ingredients by market share, 2022
- Healthy aging supplement sales by ingredient, 2018-2026e
- Healthy aging supplement growth by ingredient, 2018-2026e
- Healthy aging supplement sales, growth and market share by channel, 2020-2022
- Natural Factors PQQ-10
- Quiksilver Bio-Age Reversal
- Pure Encapsulations ResCu-SR
Healthy sleep
- Key highlights and takeaways from the report.
- Healthy sleep vs. total supplement sales and growth, 2018-2026e
- Healthy sleep supplement sales and growth, 2018-2026e
- Top 6 healthy sleep supplement ingredients by market share, 2022
- Healthy sleep supplement sales by ingredient, 2018-2026e
- Healthy sleep supplement growth by ingredient, 2018-2026e
- Healthy sleep supplement sales, growth and market share by channel, 2020-2022
- Neuriva Relax+Sleep
- Nue Co Sleep+
- Sandland Sleep Set
Heart health
- Key highlights and takeaways from the report.
- Heart health vs. total supplement sales and growth, 2018-2026e
- Heart health supplement sales and growth, 2018-2026e
- Top 6 heart health supplement ingredients by market share, 2022
- Heart health supplement sales by ingredient, 2018-2026e
- Heart health supplement growth by ingredient, 2018-2026e
- Heart health supplement sales, growth and market share by channel, 2020-2022
- HumanN SuperBeets Heart Chews
- Cardio Miracle
- Thorne Heart Health Complex
Liver health and detox
- Key highlights and takeaways from the report.
- Liver health and detox vs. total supplement sales and growth, 2018-2026e
- Liver health and detox supplement sales and growth, 2018-2026e
- Top 6 liver health and detox supplement ingredients by market share, 2022
- Liver health and detox supplement sales by ingredient, 2018-2026e
- Liver health and detox supplement growth by ingredient, 2018-2026e
- Liver health and detox supplement sales, growth and market share by channel, 2020-2022
- Gaia Herbs Liver Cleanse
- Myrkl
- Sol Healthy Live
Joint health
- Key highlights and takeaways from the report.
- Joint health vs. total supplement sales and growth, 2018-2026e
- Joint health supplement sales and growth, 2018-2026e
- Top 6 joint health supplement ingredients by market share, 2022
- Joint health supplement sales by ingredient, 2018-2026e
- Joint health supplement growth by ingredient, 2018-2026e
- Joint health supplement sales, growth and market share by channel, 2020-2022
- Jarrow Formulas SAMe 400
- GNC Tamaflex Fast Acting
- Irwin Naturals CBD + Joint Health
Menopause
- Key highlights and takeaways from the report.
- Menopause vs. total supplement sales and growth, 2018-2026e
- Menopause supplement sales and growth, 2018-2026e
- Top 6 menopause supplement ingredients by market share, 2022
- Menopause supplement sales by ingredient, 2018-2026e
- Menopause supplement growth by ingredient, 2018-2026e
- Menopause supplement sales, growth and market share by channel, 2020-2022
- Wile Perimenopause Support
- Happy Healthy Hippie Go With The Flow
- Equelle Menopause Symptom Relief
Mood and mental health
- Key highlights and takeaways from the report.
- Mood and mental health vs. total supplement sales and growth, 2018-2026e
- Mood and mental health supplement sales and growth, 2018-2026e
- Top 6 mood and mental health supplement ingredients by market share, 2022
- Mood and mental health supplement sales by ingredient, 2018-2026e
- Mood and mental health supplement growth by ingredient, 2018-2026e
- Mood and mental health supplement sales, growth and market share by channel, 2020-2022
- Roman Stress Relief
- Arrae Calm
- First Person Golden Hour
Pre- and postnatal health
- Key highlights and takeaways from the report.
- Pre- and postnatal vs. total supplement sales and growth, 2018-2026e
- Pre- and postnatal supplement sales and growth, 2018-2026e
- Top 6 pre- and postnatal supplement ingredients by market share, 2022
- Pre- and postnatal supplement sales by ingredient, 2018-2026e
- Pre- and postnatal supplement growth by ingredient, 2018-2026e
- Pre- and postnatal supplement sales, growth and market share by channel, 2020-2022
- HUM Womb Service
- The Honest Co. Love the Bump Prenatal Once Daily
- Nutrafol Postpartum Hair Growth Nutraceutical
Sexual health
- Key highlights and takeaways from the report.
- Sexual health vs. total supplement sales and growth, 2018-2026e
- Sexual health supplement sales and growth, 2018-2026e
- Top 6 sexual health supplement ingredients by market share, 2022
- Sexual health supplement sales by ingredient, 2018-2026e
- Sexual health supplement growth by ingredient, 2018-2026e
- Sexual health supplement sales, growth and market share by channel, 2020-2022
- Biochem TEST
- Ancient Nutrition Male Performance
- Pharmactive Liboost
Eye health
- Key highlights and takeaways from the report.
- Vision health vs. total supplement sales and growth, 2018-2026e
- Vision health supplement sales and growth, 2018-2026e
- Top 6 vision health supplement ingredients by market share, 2022
- Vision health supplement sales by ingredient, 2018-2026e
- Vision health supplement growth by ingredient, 2018-2026e
- Vision health supplement sales, growth and market share by channel, 2020-2022
- Bausch + Lomb Ocuvite Adult 50+
- OmniActive Lutemax 2020
- Designs for Health OcuForce Blue
Weight management
- Key highlights and takeaways from the report.
- Weight management vs. total supplement sales and growth, 2018-2026e
- Weight management supplement sales and growth, 2018-2026e
- Top 6 weight management supplement ingredients by market share, 2022
- Weight management supplement sales by ingredient, 2018-2026e
- Weight management supplement growth by ingredient, 2018-2026e
- Weight management supplement sales, growth and market share by channel, 2020-2022
- Hydroxycut Weight Loss +Women
- Glucerna Hunger Smart Shake
- Mdrive Lean
Company profiles
- Abbott Nutrition
- Adaptive Health
- Alticor (Amway)
- Ancient Nutrition
- Bausch + Lomb
- Bayer
- Better Being Co.
- Church & Dwight
- Clorox
- DSM
- Gaia Herbs
- Glanbia
- Gryphon Investors (Metagenics)
- HUM Nutrition
- Iovate Health Sciences International Inc. (a division of Xiwang Foodstuffs Company Ltd)
- Johnson & Johnson (incl. Zarbee’s)
- Kikkoman (incl. Country Life, Allergy Research Group)
- Life Extension
- Life Seasons
- Nestlé Health Science
- Nordic Naturals
- NOW Health Group
- Pharmavite
- Physician's Choice
- Procter & Gamble
- Reckitt
- Ritual
- Schwabe Group
- Swanson
- Unilever
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Acknowledgments and definitions
- Acknowledgments
- Research methodology
- Copyright
- Definitions
72 Proprietary Data Charts
Four consumer surveys of 1,000+ users from February 2024
15 Products Highlighted within Key Trends
Expert Analysis and Commentary
Table of Contents
Click through each tab for an overview of each chapter and its data charts, trend analysis, and survey questions.
Download the Table of ContentsExecutive Overview
- Trend: Health Span Over Life Span
- Natural and organic product industry sales and growth, 2019-2024e
- $301.8 billion natural and organic products industry by category, 2023p
- Trend: Back to Back-to-Basics
- Trend: Having It All Ways
- NOFB consumers’ financial well-being compared to last year
- NOFB consumers’ financial standing in 2023 compared to 2022
- NOFB consumers’ financial well-being, by generation
- Product certifications NOFB consumers are seeking
- Product certifications most important to NOFB consumers, by generation
- Natural and organic products industry sales by category, 2019-2024e
- Natural and organic products industry growth by category, 2019-2024e
- Natural, organic and functional food and beverage industry sales and growth, 2019-2024e
- Natural and organic food and beverage sales and growth, 2019-2024e
- Natural and organic food and beverage sales by product category, 2019-2024e
- Natural and organic food and beverage growth by product category, 2019-2024e
- Natural and organic food and beverage market share by product category, 2019-2024e
- Natural and organic food and beverage sales by channel, 2019-2024e
- Natural and organic food and beverage growth by channel, 2019-2024e
- Natural and organic food and beverage market share by channel, 2019-2024e
Food & beverage
- Where consumers primarily purchase NOFB products
- Trend: Elevated Enjoyment
- Trend: Thirst for Experience
- Where NOFB consumers primarily purchase, by generation
- Nutritional aspects most important to NOFB consumers
- Nutritional aspects most important to NOFB consumers, by generation
- Flavor profiles NOFB consumers seek out
- NOFB consumers’ understanding of clean label
- Importance of clean label in NOFB consumers purchasing decisions
- NOFB consumer understanding of clean label, by generation
- Importance of clean label to NOFB consumers, by generation
- Sweeteners NOFB consumers are avoiding
- Sweeteners NOFB consumers are avoiding, by generation
- Where NOFB shoppers seek information beyond the label
- Where NOFB shoppers seek information beyond the label, by generation
- Where NOFB consumers get product information
- Where NOFB consumers get information on products, by gender identification
- Where NOFB consumers get information about products, by generation
- How long consumers have been purchasing NOFB products
- Attributes most important to NOFB consumers, by generation
- Natural and organic products consumers purchase most consistently
- Attributes most important to NOFB consumers
Supplements
- Supplement industry sales and growth, 2019-2024e
- Trend: Jumping from the Gym
- Supplement sales by product category, 2019-2024e
- Supplement growth by product category, 2019-2024e
- Supplement market share by product category, 2019-2024e
- Trend: Experiential Supplementation
- Trend: Nuanced Women’s Health
- Supplement industry sales by product category, 2023p
- Supplement industry sales by channel, 2023p
- Supplement sales by channel, 2019-2024e
- Supplement growth by channel, 2019-2024e
- Supplement market share by channel, 2019-2024e
- When consumers started taking supplements
- Where consumers primarily purchase supplements
- Ingredients supplement consumers are seeking out
- Product attributes most important to supplement consumers
- Product attributes most important to supplement consumers, by generation
Natural living
- Natural living industry sales and growth, 2019-2024e
- Trend: Formatting for Sustainability
- Trend: Upcycled Beauty
- Natural living sales by channel, 2019-2024e
- Natural living growth by channel, 2019-2024e
- Natural living market share by channel, 2019-2024e
- Natural living sales by channel, 2023p
- When consumers started purchasing NOPC products
- Trend: Beauty Meets Wellness
- When consumers started purchasing NOPC products, by generation
- Where consumers purchase NOPC products
- Where consumers purchase NOPC products, by generation
- Types of products NOPC consumers consistently purchase
- Certifications most important to NOPC consumers
- Product attributes most important to NOPC consumers
- Product attributes most important to NOPC consumers, by generation
- When consumers started purchasing NOHP
- When consumers started purchasing NOHP, by generation
- Product attributes most important to NOHP consumers
- Product attributes most important to NOHP, by generation
- Certifications most important to NOHP consumers
- Certifications most important to NOHP consumers, by gender identification
- Where NOHP consumers purchase
- Where NOHP consumers purchase, by generation
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