Skip to content
June 2025: Changing Need States Issue
June 2025: Changing Need States Issue

June 2025: Changing Need States Issue

$199.00

In the Changing Need States Issue, Nutrition Business Journal examines the shifting landscape of condition-specific supplements, where consumer demand is reshaping category growth and innovation. As expectations evolve—from quick fixes to holistic support—NBJ unpacks which health concerns are rising to the top, and what that means for product development, marketing, and regulatory oversight.

This issue highlights how categories like Healthy Ageing, Menopause, and Brain Health are gaining ground thanks to smarter formulations and stronger marketing, while stalwarts like Joint Health struggle to keep pace. At the same time, new pressures from proposed federal regulation and consumer misinformation are challenging brands to raise their standards in both science and messaging.

Featured pieces include:

  • Deep dives into the fastest-growing condition categories, from NAD-boosting longevity products to supplements supporting brain and mood health.
  • A call for more inclusive and holistic approaches to men's health beyond testosterone and prostate claims.
  • Fresh perspectives on join health innovation, exploring why consumer interest remains high despite stagnant category growth.

Whether you're formulating new products, navigating compliance, or staying ahead of consumer trends, the Changing Need States issue offers the clarity needed to meet today's evolving demands.

View Details

Issue Features

7 Proprietary Data Charts

See which data charts are included in this issue, from NBJ's proprietary model to unique combinations of secondary sources.

  • $69.28 billion supplement industry market share by condition, 2024
  • Menopause supplement sales and growth, 2020-2028e
  • Mood and Mental Health supplement sales and growth, 2020-2028e
  • Brain Health supplement sales and growth, 2020-2028e
  • Joint Health supplement sales and growth, 2019-2027e
  • Familiarity with ingredient categories
  • Gastrointestinal Health supplement sales and growth 2019-2027e

What's the difference between an NBJ Issue and a Report?

NBJ Issues are monthly publications that cover industry-specific topics in a magazine-like format that is brief and actionable. Backed with proprietary NBJ data, NBJ Issues feature articles by NBJ editors and other industry authors, providing insights and commentary to keep you up to date on pressing matters.

Become an NBJ Subscriber for $1395

11 Monthly Issues

Every NBJ issue is expertly crafted to keep you informed about dynamic industry topics. 

Exclusive Discounts

NBJ Subscribers receive a 10% discount on all NBJ reports - with savings of up to $400 depending on the report!

First Access

Be the first to know about new product releases, premium virtual events, and other exclusive offers.