April 2025: Functional Food & Beverage Issue

In the Functional Food and Beverage Issue, NBJ explores the evolving intersection between the functional food and beverage industry and the supplement space—where bold marketing meets scientific formulation, and where aspiration and efficacy don’t always align.

From the explosive growth of functional sodas—including Pepsi’s nearly $2 billion acquisition of Poppi—to niche markets like gamers seeking performance-enhancing drinks, this issue takes a deep dive into the forces shaping the industry.

This issue features expert perspectives and industry analysis, including:

🔹 A Q&A with a leading food scientist and author on the science behind functional formulations.

🔹 A conversation with the founder of a bargain functional drink e-commerce store, revealing the challenges of affordability in a premium-driven market.

🔹 A look at upcoming tariffs and their potential impact on the industry’s future.

With the Functional Food and Beverage Issue, you’ll have a clearer picture of where functional food and beverages stand today, where they’re headed, and how they continue to blur the lines with traditional supplements.