June 2025: Changing Need States Issue

In the Changing Need States Issue, Nutrition Business Journal examines the shifting landscape of condition-specific supplements, where consumer demand is reshaping category growth and innovation. As expectations evolve—from quick fixes to holistic support—NBJ unpacks which health concerns are rising to the top, and what that means for product development, marketing, and regulatory oversight.

This issue highlights how categories like Healthy Ageing, Menopause, and Brain Health are gaining ground thanks to smarter formulations and stronger marketing, while stalwarts like Joint Health struggle to keep pace. At the same time, new pressures from proposed federal regulation and consumer misinformation are challenging brands to raise their standards in both science and messaging.

Featured pieces include:

• Deep dives into the fastest-growing condition categories, from NAD-boosting longevity products to supplements supporting brain and mood health.
• A call for more inclusive and holistic approaches to men's health beyond testosterone and prostate claims.
• Fresh perspectives on join health innovation, exploring why consumer interest remains high despite stagnant category growth.

Whether you're formulating new products, navigating compliance, or staying ahead of consumer trends, the Changing Need States issue offers the clarity needed to meet today's evolving demands.