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March 2025: Active Lifestyle Issue

The Active Lifestyle Issue explores the dynamic relationship between active nutrition and sports nutrition, from athletes redefining the role of carbohydrates to the continued influence of GLP-1 drugs in the weight loss industry. This issue provides exclusive sales and growth data on sports nutrition products, along with consumer survey insights into evolving active lifestyle behaviors.

Bringing expert perspectives to the conversation, this issue features Q&A interviews with a weight loss TikTok influencer, a genetics specialist, and a microbiome specialist, each offering unique insights into weight management trends. With in-depth analysis, market data, and expert commentary, the Active Lifestyle Issue is a must-read for industry professionals looking to stay ahead of consumer-driven changes in health, performance, and weight loss.

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Issue Features

Losing weight, gaining motivation

Current and former GLP-1 users say they are exercising more, potentially building a new market for sports nutrition

Tracking sleep's bottom line

Wearables and tracking technology are transforming how athletes think about sleep and driving innovation in sports nutrition supplements

The carb's renaissance

Ultra-high carbohydrate consumption by elite athletes could counter 'carbophobic' trend

8 Proprietary Data Charts

See which data charts are included in this issue, from NBJ's proprietary model to unique combinations of secondary sources.

  • How exercise levels changed for current GLP-1 drug users
  • How exercise levels changed for former GLP-1 drug users
  • Healthy Sleep supplement sales and growth, 2019-2027e
  • Sports hydration and energy beverages sales and growth, 2019-2027e
  • Sports nutrition protein powder sales and growth, 2019-2027e
  • $8.57 billion U.S. sports nutrition powder market share by channel, 2024e
  • $77.37 billion U.S. sports nutrition and weight management market share by channel, 2024e
  • Where consumers typically purchase sports nutrition products

What's the difference between an NBJ Issue and a Report?

NBJ Issues are monthly publications that cover industry-specific topics in a magazine-like format that is brief and actionable. Backed with proprietary NBJ data, NBJ Issues feature articles by NBJ editors and other industry authors, providing insights and commentary to keep you up to date on pressing matters.

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