November 2025: Brain Health Issue

As cognitive wellness moves from niche concern to mainstream priority, the supplement industry is experiencing a fundamental shift in how consumers approach mental performance, emotional resilience, and long-term brain vitality. In this issue, NBJ examines how the post-COVID landscape has elevated brain health to a foundational wellness category, driving innovation across ingredients, demographics, and product formats. From the surprising expansion of creatine beyond muscle health to the emergence of neurotech wearables and the blurring lines between cognitive supplements and sports nutrition, this issue delivers a comprehensive analysis of a market projected to grow 84% between 2020 and 2028. Packed with market data, ingredient deep-dives, and strategic insights on everything from omega-3 dosing debates to migraine management and traumatic brain injury nutrition, the Brain Health issue equips industry leaders to capitalize on a category where supplements compete on increasingly level ground with pharmaceuticals.

Who it's for: Brand executives, formulators, ingredient suppliers, retailers, and investors seeking to understand and capitalize on the fastest-growing opportunities in the cognitive wellness space across all consumer demographics.

What they'll learn: How COVID-19 fundamentally reshaped brain health from a senior-focused category into a multi-generational market spanning stress, sleep, focus, memory, and mental performance—and how to navigate ingredient innovation, regulatory constraints, and evolving consumer expectations to build winning products in a category where nutrition holds unique advantages over traditional medicine.