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September 2025: Global Market Overview Issue

An uncertain era: How trade wars and tariffs are reshaping supplement growth worldwide

The global supplement market remains resilient despite mounting global headwinds. In this issue, NBJ explores how geopolitical tensions, tariffs, and shifting trade alliances are rewriting the rules of international commerce — and what that means for your 2025 strategy.

From the ripple effects of U.S.–China relations to emerging opportunities in the Middle East, Europe, and Africa, this data-rich report delivers an essential look at the economic, regulatory, and consumer forces driving growth across regions.

Packed with expert analysis, exclusive interviews, and country-by-country insights, the Global Market Overview issue equips supplement leaders to anticipate disruption, adapt sourcing and distribution plans, and stay ahead in a volatile global landscape.

Who it’s for: Executives, strategists, and supply-chain leaders navigating international supplement markets.

What they’ll learn: How global trade dynamics, tariffs, and evolving consumer markets will impact supplement growth, pricing, and expansion opportunities through 2028.

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Issue Features

An Uncertain Era

Global supplement markets appear resilient, but trade wars buffet industry outlook.

The Trouble with Tariffs

Export market for supplements stable, but anti-U.S. sentiment on the rise.

Paved with Good Intentions

Regulatory measures in country after country fail in execution.

10 Proprietary Data Charts

See which data charts are included in this issue, from NBJ's proprietary model to unique combinations of secondary sources.

  • Global supplement industry sales and growth, 2020-2028e
  • Global supplement industry by country, 2024
  • India supplement sales and growth, 2020-2028e
  • China supplement sales and growth, 2020-2028e
  • Total Western Europe supplement sales and growth, 2020-2028e
  • Middle East supplement sales and growth, 2020-2028e
  • Latin America supplement sales and growth, 2020-2028e
  • Australia and New Zealand supplement sales and growth, 2020-2028e
  • Africa supplement sales and growth, 2020-2028e
  • Japan supplement sales and growth, 2020-2028e

What's the difference between an NBJ Issue and a Report?

NBJ Issues are monthly publications that cover industry-specific topics in a magazine-like format that is brief and actionable. Backed with proprietary NBJ data, NBJ Issues feature articles by NBJ editors and other industry authors, providing insights and commentary to keep you up to date on pressing matters.

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