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Global Supplement Business Report 2026

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Sports Nutrition and Weight Management represent two of the most aspirational segments in the nutrition industry, with consumers striving to achieve healthier, stronger, and more energetic lifestyles. The 2026 Sports Nutrition and Weight Management Report provides a comprehensive look at how these aspirations are shaping supplement sales and driving consumer focus across product categories.

This report explores sales trends, consumer behaviors and market dynamics within these fast-evolving sectors. It examines key categories, subcategories and sales channels, offering insights into what consumers are buying, why they are buying it and how they discover new products.

Designed to guide executives, marketers and product developers, the report highlights growth opportunities, emerging trends and actionable strategies to navigate the complexities of these trend-driven markets.

Issues Per Year 1
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The NBJ model pulls from myriad data sources, outlined in the methodology at the end of this report. Critical to our outputs is our partnership with SPINS, which powers our retail data and understanding and whose Amazon data supports our e-commerce projections.

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Our unique methodology tells you

what people are buying

where they're buying it

why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts

Explore Our Unique Model

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Meet the Team

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Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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